From Information to Inspiration

Product Specialists are often the face of your brand, bridging the gap between technical expertise and consumer connection. Whether they’re explaining complex vehicle features, guiding guests through interactive displays, or answering in-depth product questions, they must do more than memorize specs — they must become brand advocates who can translate knowledge into enthusiasm.

Productions Plus designs and executes training programs that help Product Specialists embody your brand voice, understand your audience, and communicate confidently in every setting.

Full-Service Training Solutions

Our agency provides comprehensive, turnkey training programs — developed in partnership with your internal teams — to ensure consistency, accuracy, and engagement. From content creation to post-training evaluation, Productions Plus can handle it all.

We offer:

• Customized training design and facilitation for live or virtual sessions
• Event logistics and catering coordination for multi-day or off-site trainings
• Professional emcees and facilitators who keep participants engaged and inspired
• On-site management to ensure a seamless experience from registration to wrap-up

Flexible Support, Tailored to Your Needs

Already have part of your training in place? Productions Plus can step in wherever support is needed — whether that means managing logistics, writing and presenting training materials, or staffing on-site coordinators. Our team adapts to fit your structure and goals.

Why Partner with Productions Plus

With decades of experience in staffing, automotive training, and experiential marketing, Productions Plus understands how to turn technical learning into human connection. Our trainers and facilitators bring energy, clarity, and credibility to every session, ensuring that participants leave empowered to represent your brand with confidence.

When Product Specialists are trained the right way, they do more than demonstrate features — they create meaningful interactions that build trust and drive loyalty.

Ready to elevate your next Product Specialist training?
Contact us at sales@productions-plus.com to learn how Productions Plus can design or support a program that turns your team into true brand advocates.

The post Training: Turning Technical Knowledge into Brand Advocacy appeared first on Productions Plus.

A Proven Leader in Talent and Event Staffing

As CEO of one of the nation’s most versatile SAG-AFTRA franchised talent agencies, Hedy leads a team that delivers exceptional staffing solutions for conferences, auto shows, live events, and theatrical productions. Under her leadership, Productions Plus has expanded nationwide, added a Las Vegas presence, and strengthened its position as a women-owned business trusted by top brands like Toyota, Lexus, Salesforce and Google.

Expertise That Spans Industries

Hedy’s background blends the glamour of the entertainment world with the precision of business strategy. She has overseen high-profile theatrical bookings for commercials, film, and TV, while also driving our full-service research division, which delivers actionable insights to Fortune 500 clients. Her ability to navigate both creative and data-driven worlds makes her an engaging and insightful voice for any audience.

A Passion for People

At her core, Hedy is a people-first leader. She champions the careers of our talent, invests in the growth of our internal teams, and advocates for diversity and inclusion across every program. Whether she’s sharing strategies for consumer engagement or reflecting on lessons from the field, she brings authenticity, warmth, and a deep respect for the people who make each event a success.

A Voice That Inspires

Podcasts, panels, or keynote stages—Hedy thrives in all of them. She blends business acumen with real-world stories, offering listeners and audiences practical takeaways alongside memorable behind-the-scenes perspectives. Her energy and insight make her an asset to any conversation.

📣 Book Hedy Popson

Looking for a guest who can inspire, engage, and deliver real-world value? Hedy is available for:

• Podcast interviews
• Conference panels and keynote speaking
• Industry webinars and thought leadership events

To invite Hedy to join your stage or microphone, contact:
📧 info@productions-plus.com
📞 (248) 644-5566

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The Role of Automotive Product Specialists

Productions Plus has long been a leader in providing highly trained, knowledgeable, and charismatic Automotive Product Specialists for events across the nation. For Monterey Car Week and the Pebble Beach Concours d’Elegance, our specialists play a crucial role in representing some of the world’s most revered automotive brands, including Lexus, Mercedes-Benz, Porsche, McLaren, Infiniti, and more.

These events are not just about showcasing beautiful cars; they’re about telling the stories behind these machines, highlighting the innovation, craftsmanship, and engineering that make each brand unique. Our Product Specialists are experts at creating meaningful connections between the brand and the audience. They engage with potential customers, enthusiasts, and media representatives, providing detailed knowledge about the vehicles, answering questions, and creating an unforgettable brand experience.

Why Brands Trust Productions Plus

At Productions Plus, we understand that the automotive industry is about more than just vehicles; it’s about a lifestyle, a passion, and a legacy. Our Automotive Product Specialists are meticulously selected and trained to embody these values. They are not just representatives but brand ambassadors who bring energy, professionalism, and a deep understanding of the automotive world to every interaction.

For events like Monterey Car Week and the Pebble Beach Concours d’Elegance, where the stakes are high, and the audience is sophisticated, our specialists are equipped to handle the unique demands of these prestigious gatherings. They seamlessly integrate with the brand’s team, enhancing the overall event experience and ensuring that each brand stands out in a crowded field.

A Presence at the Pinnacle of Automotive Excellence

Monterey Car Week and the Pebble Beach Concours d’Elegance are more than just events—they are a celebration of automotive artistry and innovation. Productions Plus is proud to be a part of this celebration, providing the talent that helps make these events memorable for attendees and successful for the brands we represent.

Whether it’s explaining the latest technological advancements in a Porsche, showcasing the luxurious features of a Lexus, or highlighting the cutting-edge design of a McLaren, our Product Specialists are at the forefront, driving brand engagement and elevating the event experience.

Looking Forward

As the automotive world continues to evolve, Productions Plus remains committed to providing top-tier talent that aligns with the needs of our clients. Our presence at Monterey Car Week and the Pebble Beach Concours d’Elegance is a testament to our dedication to excellence in the automotive industry.

We look forward to continuing our partnership with the world’s leading automotive brands, bringing their stories to life at the most prestigious events on the calendar. Because at Productions Plus, we believe that the right talent can turn an ordinary event into an extraordinary experience.

For more information on how Productions Plus can support your brand at elite events, or to learn more about our Automotive Product Specialists, contact us today.

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In the dynamic world of automotive sales, staying ahead means continuously evolving, learning, and adapting. One of the most effective ways to ensure your team remains at the forefront is through comprehensive Automotive Product Specialist training. At Productions Plus, we are committed to providing turnkey training solutions that cater to the diverse needs of automotive brands. Whether in-person, virtual, or online, our training services are designed to equip your team with the knowledge and skills they need to excel.

Tailored Training for Every Need

Our turnkey training services are flexible and tailored to meet the unique requirements of each client. We understand that different brands and teams have distinct needs, which is why we offer a range of training options:

• In-Person Training: Hands-on, immersive experiences that allow for real-time interaction and feedback.
• Virtual Training: Interactive and engaging sessions conducted via digital platforms, perfect for geographically dispersed teams.
• Online Training: Self-paced modules that provide the convenience of learning anytime, anywhere.

No matter the format, our trainings are designed to be comprehensive, interactive, and impactful.

Recent Successes: Lexus, Nissan, and Toyota

We are proud to share that we have recently completed our annual trainings for esteemed automotive brands such as Lexus, Nissan, and Toyota. These trainings are not just about imparting knowledge; they are about creating memorable experiences that resonate with participants long after the sessions end.

1. Brand and Vehicle Training: We dive deep into the specifics of each brand and model, ensuring that Product Specialists are well-versed in the unique features and selling points. This knowledge empowers them to engage customers confidently and effectively.
2. Unique Ride and Drive Experiences: One of the highlights of our trainings is the Ride and Drive experience. This immersive component allows participants to get behind the wheel, experiencing the vehicles firsthand. It’s not just about driving; it’s about understanding the feel, performance, and nuances of each model.
3. Encouraging Team Comradery: Training sessions are also an excellent opportunity for team building. We incorporate activities that foster a sense of camaraderie and teamwork, which translates to better collaboration and a more cohesive team in the field.

Why Choose Productions Plus?

Choosing Productions Plus for your Automotive Product Specialist training means partnering with a team that understands the automotive industry inside and out. Our approach is holistic, considering every aspect of training from knowledge transfer to experiential learning and team dynamics.

We are dedicated to helping your team succeed and ensuring that your brand stands out in a competitive market. Our recent successes with Lexus, Nissan, and Toyota are a testament to the effectiveness of our training programs.

Investing in high-quality Product Specialist training is not just a necessity; it’s a strategic move that can drive sales and enhance brand reputation. With Productions Plus, you can be confident that your team is receiving the best training possible, tailored to meet the specific needs of your brand and team. Let us help you elevate your team’s performance and achieve excellence in every interaction.

For more information on our training services, contact Productions Plus today and take the first step towards empowering your Product Specialists with the knowledge and skills they need to succeed.

The post Elevating Excellence: Automotive Product Specialist Trainings appeared first on Productions Plus.

1. In-Depth Brand Mastery

At the core of our Field Market Manager Training is the drive to instill a profound understanding of the brands. This deep immersion in the brand’s ethos and values ensures that managers can authentically represent and advocate for the brand. The effectiveness of this training approach fosters a genuine brand experience that deeply resonates with the audience, demonstrating the subtle power of manager training effectiveness.

2. Superior Communication Skills

A key facet of our training program focuses on refining the communication abilities of managers. This emphasis on enhancing verbal and non-verbal communication skills ensures that managers can effectively share the brand’s story and engage with consumers. The nuanced approach of our training in fostering these skills underscores the underlying principle of manager training effectiveness, ensuring that each interaction is impactful and meaningful.

3. Strategic and Adaptive Thinking

Field Market Manager Training also prioritizes developing strategic thinking and adaptability. This prepares managers to face and navigate the dynamic challenges of brand activations with confidence and agility. The subtle integration of these skills into our training reflects our commitment to manager training effectiveness, empowering managers to maintain the integrity and momentum of the brand experience under any circumstances.

4. Empowered Leadership and Team Coordination

Our training program is designed to bolster leadership qualities and team management skills, essential for orchestrating successful brand activations. This focus on nurturing leadership abilities and fostering team harmony aligns with the subtle essence of manager training effectiveness, ensuring that every team member is engaged and aligned with the brand’s objectives, thus enhancing the overall brand experience.

5. Insightful Analysis and Constructive Feedback

Finally, our Field Market Manager Training emphasizes the importance of analytical skills and the ability to provide constructive feedback. This aspect of the training enables managers to assess the effectiveness of activations and identify areas for improvement, embodying the subtle yet powerful impact of manager training effectiveness. This continuous improvement loop is crucial for refining brand strategies and ensuring activations leave a lasting impression on consumers.

In conclusion, Field Market Manager Training at Productions Plus is more than just a program; it’s a strategic endeavor that subtly integrates the principle of manager training effectiveness to ensure that brand activations are not only successful but also memorable and impactful. Through this comprehensive training, we empower our managers to become the epitome of brand advocacy, setting the stage for extraordinary consumer experiences.

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1. Customized Training Programs: Productions Plus delivers personalized training programs to meet the unique needs of automotive brands.
2. Experienced Team: With a dedicated Director of Training and certified facilitators, Productions Plus offers top-notch instruction and expertise.
3. Consumer Engagement: Our training modules focus on creating meaningful connections with customers, boosting sales and satisfaction.
4. Presentation and Speaking Skills: Productions Plus hones Product Specialists’ abilities to deliver compelling vehicle presentations while speaking to audiences of all sizes.
5. Media Training: We prepare Product Specialists to confidently engage with the media and effectively convey key brand messages.
6. Continuous Improvement: Productions Plus conducts post-training surveys to gather feedback and make ongoing improvements.
7. Hands-On Ride and Drive Events: We organize ride and drive events, allowing Product Specialists to immerse themselves in the brand’s vehicles.
8. Brand History: Productions Plus incorporates the brand’s history and values into training, fostering authenticity and pride.

Feedback from our recent training programs included: 

“I enjoyed learning about the vehicles with the vehicles present. I’m more of a visual learner, so being able to learn while being interactive with the vehicles allowed for better overall understanding and information retention.”

“All sessions were very informative and overall, very memorable and impactful. I feel like this broad range of sessions helped prepare me for the Product Specialist role that I am new to and helped give me the resources I will need to learn more.”

“I loved that everything was taught and presented in an upbeat, positive way. The client and P+ made learning fun. Keep up the great energy! It was a safe and extremely helpful learning environment.”

Conclusion:

Productions Plus offers a comprehensive package for automotive Product Specialist training and event staffing. With our customized programs, experienced team, and emphasis on consumer engagement, we empower specialists to excel. Our media training, post-training surveys, and hands-on events ensure continuous improvement. Productions Plus is your go-to partner for revving up your automotive training and staffing initiatives, making a lasting impact in the industry.

About Productions Plus

Productions Plus is a renowned talent management agency specializing in providing brand representation and promotional staffing solutions. With a track record spanning over 40 years, Productions Plus has established itself as a leader in delivering exceptional event staffing, automotive marketing services, theatrical representation and extensive research capabilities. Their commitment to excellence and their diverse roster of experienced professionals make them a go-to choice for companies seeking impactful and engaging marketing strategies.

The post Revving Up Automotive Product Specialist Training appeared first on Productions Plus.

Here are Productions Plus’s top 6 training tips for a successful tradeshow team:

1. Use Certified Training Facilitators

A certified trainer knows how to customize training for any topic/brand, and for any venue where a show is being activated. They should lead with consistent energy and enthusiasm, giving talent a great representation of the high level of smiles and service expected throughout the event. They should work along with your team to ensure that everything from customer service, attendee engagement, data collection, brand knowledge, and history, and event highlights will be covered with talent on-site. If you are wondering where to find such a liaison, good news! We have certified training facilitators on staff!

2. Train at the Venue, Whenever Possible

Face to face, in-person training is always best. Not only do you get to know your talent on a more personal level, but they also get to know you, the brand, and the venue they will be working on a more personal level. In-person gatherings are much more effective for testing your talent’s knowledge and making sure they have time to do walk-throughs of the trade show floor. No matter what your trade show topic or theme, inevitably the talent will end up being asked for directions at least half of the time. Having this event knowledge can help them build trust and authority with your attendees that can parlay into higher level conversations.

3. Give Talent Brand Knowledge

Any type of trade show representative needs to know about your company. Even if you are just hiring “directional” staff, it’s important that they understand convention goals and brands & consumers in attendance. Sharing the history, core values, and goals of your show or brand provide a brand ambassador with a more intimate look behind the scenes. This results in them becoming more invested in the tradeshow and it’s overall messaging. It also helps them create more meaningful connections with attendees.

4. Focus on Team Building

Trade Shows often have long days filled with high energy for brand ambassadors and booth hosts. Making time to encourage team building at training will help your talent go the extra mile. They’ll show up on the first day of the show with existing relationships that they can build upon during the run of your event. Trust and communication in their fellow team members can help fight fatigue during long hours. A good trainer should come with ready-made icebreakers and team building activities for the group. (hint: the internet also has tons of wonderful recommendations!)

5. Test Your Talent and Make it Fun

If your tradeshow or event requires talent to have a deeper level of knowledge, consider sending out an informational packet or 1-sheet prior to their training day. A formal quiz can be sent via email or done in-person to ensure the team is ready, and answers should be reviewed as a group (another good aspect of team building). Even better results come from turning this quiz into a game show and allowing talent to win small prizes (gift cards are great!) for correct answers. We’ve even seen trainers take this a step further and have talent act out skits based on key learnings or consumer interaction modules. This type of “testing” helps everyone engage with the material and learn by interacting in a more engaging fashion.

6. Schedule Time for Leadership

All good teams have strong leaders. On a tradeshow floor, you should have specific talent hired to act as Team Leads or Supervisors to provide guidance for your talent. It’s important to plan time to meet with these selected individuals to discuss your expectations and trade show goals. They should be familiar with the venue and your key event messages. They need to be fully trained and empowered by you and your brand so they can in-turn motivate and encouraging the entire team. These scenarios demand a lead-by-example approach while giving direction in a positive manner. Meeting with your team leads to ensure shared goals are understood is paramount so the group can come together to deliver the best-combined results. Make sure your supervisors are aware of breaks and what the State laws and regulations may come into play. Be sure to discuss everything, including your preference of how certain issues are handled and communicated, and what your escalation plan may be, if necessary.

We are the event training professionals!

For our tradeshow and event staffing, Productions Plus always offers the ability to assist clients and create unique training for specific events and venues. We are well-versed in convention centers nationwide, and our certified trainers can be brought in to teach in-depth product knowledge, customer service, lead generation, event metrics, and the highest levels of consumer engagement.

Contact us to learn more about our customized training.

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Here are Productions Plus’s top 5 training tips for a successful demonstration program.

1. Use Certified Training Facilitators

2. Train In-Person Whenever Possible

Face to face, hands-on training is always best. Not only do you get to know your demonstrators on a more personal level, but they also get to know you and the product they will be demoing on a more personal level. This builds trust quickly. It also allows the talent to use the product and work out any kinks before stepping into a store.

3. Give Talent Brand Knowledge

A demonstrator needs to know about your company. Sharing the history of the brand and its core mottoes provides a retail product demonstrator a more intimate look behind the scenes, which results in them becoming more invested in the demo program.

4. Show Talent How to Do It

If you can’t hold your training in person, you should still consider how you can show the talent how the product is used. A presentation deck is not the same as a live video conference with you. Many brands also send the talent the product ahead of time so they can walk them through its functionality during a conference call in a hands-on way.

5. Keep Talent on Their Toes

Your demonstrators are out there in the field representing your brand. You want to be sure they know how to handle tough questions, and that they retained all the information you provided. Consider sending your talent a quiz to see where you may need to retrain or put additional focus.

Let Us Help You

For our in-store product demonstrators, Productions Plus also holds regional training intensives with our certified trainers to teach additional customer engagement and sales education. To learn more about our customized trainings, contact us.

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Productions Plus is known for revolutionizing how the automotive world employs talent and is the training leader among automotive talent agencies. We first made our mark on the industry by pioneering the now-ubiquitous role of the product specialist when our founder introduced the concept of technical training for auto show models. Today, training is just as important as we continue to make our mark – and help our clients make theirs – with our unmatched capabilities and training offerings.

As part of those unique offerings, Productions Plus held its first all-brand Narration Workshop in January. While narration is part of the annual training we provide for many of our client brands, this class was the first to be offered “on the road” during the auto show season. Held around the Washington Auto Show in D.C., the workshop was open and free of charge to all P+ auto show team members interested in learning more about narration – either as a veteran fine-tuning their skills or a newer team member hoping to one day narrate on the auto show floor.

Auto show narrators must not only be expertly versed in their brand and its vehicle line-up, they must also be skilled communicators able to engage an audience, entertain a crowd and quickly adapt to feedback and audience participation. It’s one of the toughest jobs to land on an auto show team, and it’s also one of the most coveted: narrators are among the most highly-compensated product specialists. Workshop programming covered best practices, including bi-lingual narration, and optional live practice by product specialists who wanted feedback and critique. More than 20 product specialists attended the workshop led by P+’s Director of Training and longtime narrator and host Matt Troyer, veteran auto show narrators Sherhara Williams and Saul Ibarra, and P+ Talent Division Group Director and entertainment industry veteran Halie Rosenberg.

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