Last week, our very own Hedy Popson talked with WXYZ’s Alicia Smith about our recently launched Influencer Division at Productions Plus. To get the inside scoop on all things Influencers watch the full interview below.

Most will recognize Productions Plus by our agency’s expertise in specialized automotive event staffing, but we are so much more!  With our 40^th anniversary closely approaching, P+ has expanded into decades-long product demonstration programs, and utilized our fantastic Hosts, Emcees, Product Specialists, Brand Ambassadors, and more to engage with audiences and consumers across the U.S.  As a SAG-AFTRA franchised agency, we also have a full-service Theatrical Division providing performers for TV, Film, Commercials, Print, and Voice-overs around the country.

Our latest division capitalizes on our long-standing brand partnerships and talent relationships to assist with one of the fastest growing segments in marketing – Influencers.  Productions Plus has a growing Influencer talent database with many specialties that can reach your target audience.  Whether its health and beauty, fitness, fashion, outdoor activities, automotive, or other lifestyle segments, our Influencers can make a real and organic connection to increase brand awareness and help drive traffic to you!

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2018 has already established it’s self firmly on the side of women.  The Golden Globes were filled with talk of “Times Up” and “Me Too” and these conversations have spilled into every day life, including at the NAIAS 2018.  In a recent article, the Detroit Free Press took at look at product specialists today and how much they and their wardrobe have changed over the past several decades.  From sparkly dresses to new chic separates, product specialists have evolved from models to knowledgeable brand representatives. The article mentions that women product specialist are now sometime mistaken for executives, a big change from the “spin and grin” expectations of the past.  The evolution of the Product Specialist and their wardrobe  is chronicled in our founder and CEO Margery Krevsky Dosey’s book, Sirens of Chrome, also mentioned in the article. We hope you check the article out. Have you noticed a shift at the auto show?

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