Commissioned by the AEA, the survey collected responses from nearly 20,000 auto show attendees across 27 events during the 2024–2025 season. Our team at P+ Insights handled the data collection and analysis, ensuring the voice of the consumer was captured clearly and accurately.

Here’s what the data tells us:

• 78% of attendees said the auto show influenced their purchase decision
• 80% of those planning to buy within 3 months said the show was a key factor in that decision
• 50% of all attendees changed their vehicle consideration list after the show
• 25% ranked auto shows as more influential than any other medium
• And 90% noticed when a brand was missing—a major reminder that absence can mean missed opportunity

“Auto shows are one of the most powerful tools in the car-buying journey,” said AEA Chairman Kevin Mazzucola. “With 80% of near-term buyers saying the show influenced their purchase, the data makes it clear that auto shows don’t just showcase vehicles—they drive real consumer action.”

At Productions Plus, we’ve long believed in the power of live events to shape behavior and move markets. Through P+ Insights, we back that belief with quantitative data, consumer surveys, and real-time insights that empower our partners to make informed decisions.

We’re excited to share this success and celebrate the contributions of our incredible research team. This release reinforces the impact of our work—not just behind the scenes, but at the very center of the industry’s biggest stages.

📢 Want to see the full survey results?
Check out our LinkedIn post and the official press release. Don’t forget to like, comment, and share to help spread the word.

The post P+ Insights Helps Prove Auto Shows Still Drive the Car-Buying Journey appeared first on Productions Plus.

— Kevin Mazzucola, Chairman, AEAWILMINGTON, DE, UNITED STATES, December 3, 2024 /EINPresswire.com/ — The Automotive Experience Alliance (AEA), a coalition of 28 auto shows aiming to improve the automotive industry by establishing standard processes, best practices, and messaging, has named Productions Plus as an official partner in consumer insights. With this new partnership, Productions Plus will be conducting consumer driven surveys at AEA-member auto shows, providing manufacturers with results and data that lend insight into the consumer vehicle research process.

Productions Plus has staffed auto shows around the country with product specialists for more than 40 years. Through its Research and Insights division, Productions Plus works with clients to shape media strategies, guide product development and demonstrate ROI. Their surveys and insights help clients tell a more complete story about the impact of auto shows.

“After vetting multiple potential partners, Productions Plus was the clear leader as a trusted and credible source in the automotive industry,” said AEA Chairman Kevin Mazzucola. “We look forward to expanding the research initiative to all 28 Automotive Experience Alliance member shows.”

During the 2023-2024 auto show season, Productions Plus organized and executed a research study with the purpose of telling the story of auto shows through a consistent set of unified data, encompassing shows across the country. Ten auto shows/market areas engaged in the research, which was conducted online and onsite. A significant 14,908 show attendees participated, with results and insights showcasing the impact that auto shows have on both consumers and industry trends. The study demonstrated that auto shows play a crucial role in shaping future purchasing decisions, with the statistic that 69 percent of in-market attendees report the auto show was helpful in their purchase decision. Additionally, 74 percent of all attendees came to learn about vehicle technologies and see the latest vehicle offerings.

“Auto shows are a powerful platform for connecting consumers with the latest vehicle technologies and trends,” said Amy Emmatty, Chief Research Officer at Productions Plus. “Through this partnership with the Automotive Experience Alliance, we are excited to provide manufacturers and stakeholders with actionable insights that not only highlight the value of auto shows but also help shape more engaging and impactful experiences for attendees.”

The AEA was formed in 2024 with a core mission to define and adopt a standard set of processes, practices, methodologies, metrics and messaging that drive more value for the entire automotive ecosystem including consumers, manufacturers, dealers, suppliers, sponsors and show producers.

AEA membership is open to all auto shows. To date, 28 auto shows have joined the alliance. The AEA is governed by a board of directors compiled by show producers from across the country, including: Arizona International Auto Show, Atlanta International Auto Show, Austin Auto Show, Buffalo Auto Show, Chicago Auto Show, Cleveland Auto Show, Denver Auto Show, Detroit Auto Show, Greater Charlotte Auto Show, Hampton Roads International Auto Show, Houston Auto Show, Kansas City Auto Show, Milwaukee International Auto Show, North Texas Auto Expo, OKC Auto Show, Oregon International Auto Show, Pennsylvania Auto Show, Philadelphia Auto Show, Pittsburgh International Auto Show, San Antonio Auto Show, San Diego International Auto Show, Seattle International Auto Show, Silicon Valley Auto Show, St. Louis Auto Show, Toledo Auto Show, Twin Cities Auto Show, Utah International Auto Expo and Washington D.C. Auto Show.

The National Automobile Dealers Association (NADA) fully supports the AEA and its mission to strengthen shows, streamline processes and engage partners across the auto show spectrum.

For more information, visit AutomotiveExperienceAlliance.org or contact Chairman Kevin Mazzucola at kevin.mazzucola@automotiveexperiencealliance.org. For more information on Productions Plus, visit www.productions-plus.com

###

About Automotive Experience Alliance
The Automotive Experience Alliance is a coalition of auto shows that will define and adopt a standard set of processes, practices, methodologies, metrics and messaging that drive more value for the entire automotive ecosystem including consumers, manufacturers, dealers, suppliers, sponsors and show producers. For more information, please visit AutomotiveExperienceAlliance.org.

About Productions Plus
Productions Plus is a nationwide talent and event staffing agency with over 40 years of experience, specializing in auto shows, event marketing, product demonstrations, and media talent. Its Research & Insights division provides comprehensive research services, leveraging consumer insights to improve event experiences and deliver ROI metrics. By combining industry expertise with consumer insights, Productions Plus delivers actionable data to enhance the value of in-person events. For more information, visit productions-plus.com.

Kevin Mazzucola
Automotive Experience Alliance Inc.
+19498675622 ext.
kevin.mazzucola@automotiveexperiencealliance.org

View official press release here

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Why Client Trust Matters

Accurate and actionable research starts with the participants. Whether it’s an online discussion board, an in-person focus group, or a virtual research project, the quality of the data hinges on the credibility of the contributors. Fraudulent participants can lead to skewed insights, wasted budgets, and diminished confidence in decision-making.

At Productions Plus, we take this responsibility seriously. Unlike many agencies that rely solely on digital verification methods, we go the extra mile: every respondent in our database is personally vetted through a face-to-face interview.

The Face-to-Face Difference

Our commitment to in-person vetting sets us apart in an industry that’s rapidly automating its processes. While technology plays a valuable role, it can’t replace the human intuition and attention to detail that comes with direct interaction. By conducting face-to-face interviews, we ensure that every participant is:

• Authentic: Real people, not bots or fake accounts.
• Qualified: Matched to your project’s specific demographic, psychographic, or behavioral criteria.
• Engaged: Fully briefed and prepared to provide meaningful feedback.

This rigorous process gives our clients confidence in their research results, fostering trust and delivering reliable insights.

Comprehensive Research Support

Productions Plus isn’t just about recruiting participants; we’re about creating seamless partnerships with research teams. Our Research Team collaborates with clients to book vetted talent for a wide range of research methodologies, including:

• Online Discussion Boards: Engaging respondents in moderated discussions for qualitative insights.
• Online Focus Groups: Virtual face-to-face interactions to explore opinions and ideas in depth.
• In-Person Projects: Whether it’s product testing or live focus groups, we deliver local talent you can rely on.

No matter the format, our team works to ensure participants are aligned with your project goals and ready to provide the insights you need.

Join Our Trusted Database

Are you interested in participating in research projects? Productions Plus offers an excellent opportunity to be part of meaningful studies that shape industries and brands. By joining our database, you’ll receive invitations to participate in paid research opportunities. Rest assured, all participants go through our face-to-face vetting process to ensure mutual success. Apply here

Building Confidence in Research

In a time when bots, AI, and fraud threaten the integrity of market research, Productions Plus remains steadfast in our commitment to quality. Our face-to-face vetting process is more than a method; it’s a promise to our clients that every insight they gather is rooted in authenticity.

Whether you’re a research professional seeking reliable respondents or a participant looking for exciting opportunities, Productions Plus Research Recruiting is your trusted partner in delivering excellence.

If you’re ready to work with a research recruiting team that puts quality first, contact Productions Plus Research today. Let’s elevate your research with vetted participants you can trust.

The post Trust P+ for Reliable Research Recruiting appeared first on Productions Plus.

1. Strategic Placement of Talent

Placement is crucial. Positioning demonstrators in high-traffic areas or near complementary products can increase visibility and interaction rates. For instance, placing a specialist in the electronics section to demonstrate a new gadget increases the likelihood of engaging tech-savvy shoppers.

2. Comprehensive Product Training

Knowledge is power. In-depth training on the product’s features, benefits, and potential uses makes demonstrators more effective. This training should also cover handling common objections and questions, ensuring that your demonstrators are well-prepared to convert interest into sales.

3. Utilize Data-Driven Insights

Tailoring demonstrations using insights from market research, such as peak times for shopping and customer preferences, can optimize engagement. Additionally, collecting data on customer interactions during demos can help refine techniques, improve product offerings, and personalize future marketing strategies.  P+ Insights can help you strategize how to collect and analyze this data.

4. Engagement Over Hard Selling

Today’s consumers prefer experiences over aggressive sales tactics. Encourage your demonstrators to focus on creating an engaging, informative interaction that adds value to the customer’s shopping experience. This approach builds trust and can lead to higher conversion rates.

5. Leverage Technology

Incorporate technology to make demonstrations more interactive and memorable. Use tablets for quick sign-ups or to show additional product features through augmented reality. This not only enhances the experience but also positions your brand as innovative and customer-focused.

6. Feedback Mechanisms

Implementing a system to gather feedback during demonstrations can provide immediate insights into the effectiveness of your demonstrators and the appeal of your product. This feedback can guide immediate adjustments and long-term strategy revisions.

7. Incentivize Your Audience

Offer exclusive deals or samples to customers who engage with your demonstrators. This not only increases the likelihood of a sale but also enhances the overall customer experience, making your brand memorable.

8. Consistent Brand Messaging

Ensure that all demonstrators are conveying a consistent brand message. This uniformity helps reinforce your brand identity and increases the effectiveness of your marketing strategy across all retail locations.

Conclusion

In-store demonstrators are more than just sales tools; they are ambassadors of your brand and a crucial part of the customer decision-making process. By investing in the right people and strategies, you can significantly enhance customer engagement and drive sales, ensuring a strong return on investment for your marketing efforts.

By adopting these strategies, brands can create a more impactful, engaging shopping experience that not only drives immediate sales but also builds long-term customer loyalty.

Interested in learning how Productions Plus can assist you in ensuring your in-store demonstrators are the right fit for your brand? Contact us.

The post Maximizing ROI with In-Store Demonstrators appeared first on Productions Plus.

Productions Plus Research worked with Farbman Group to explore concerns and comfort levels for re-entering corporate buildings following the Covid-19 pandemic. Check out the infographic to see how businesses are responding.

In addition to our work with Farbman Group, we’ve conducted various Covid-19 related research over the past six months.  We have explored new habits in quarantine, comfort levels returning to group activities, outlooks on attending and working large events, and returning to school.  We’ve also examined what language resonates with consumers to assure them protocols for their safety are in place.

Interested in hearing more? Contact us at research@productions-plus.com, we’d love to connect further!

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