Having an updated profile is key as it widens the scope of casting search criteria which can identify you as a potential fit. It can improve your chances for a specific role. 

If an agency is searching for a 35-year-old and finds a profile of interest but finds the most recent headshot is of a 22-year-old—that could rule you out.  

Not only is an updated profile key for matching you with a role, the information on the Productions Plus Talent Portal is used to send mailings, payments, and contact and communicate with you. If any of your contact information is outdated, you may miss out. 

If you aren’t sure if your profile needs a touch-up, reach out to your agent with any specific questions. This is a collaborative effort that we are glad to be a part of! 

Productions Plus is the largest SAG-AFTRA franchised agency in the Midwest that also specializes in events and product demos. 

Not Productions Plus talent yet? Create a profile and register with us here. 

The post Updating Your Profile appeared first on Productions Plus.

Here are a few general guidelines to follow to make sure you present the best you:

• Choose a location with good lighting and a neutral background.
• Begin with head and shoulder shot facing directly into the camera stating your first name, last name, and agency (Productions Plus).
• Follow with a full body shot directly facing the camera.
• Return to the initial head and shoulder shot looking just off-camera (not looking directly at the camera) speaking to another person or reader.

This has been a new adjustment for many in the industry, but it just goes to show the adaptability of everyone—from self-taped auditions by talent to callbacks via Zoom which have allowed continued casting and shooting of projects.

Just remember that professional studio quality is not required, let alone expected, from these self-taped auditions. The main objective is to be audible and visible.

Want to become P+ talent? Create a profile with us here. 

The post Self-Taped Audition Tips appeared first on Productions Plus.

How many years have you been working with Productions Plus and how many years have you been in this industry?

I’ve been with Productions Plus since 2015 and that’s when I started doing auto shows. However, I’ve been doing tradeshows and promos as a brand ambassador since 2005. I’ve got to say – auto shows are my favorite experiences.

How did you first hear of Productions Plus and what was the first job/event that you booked?

I had first heard of Productions Plus through a friend who was an automotive product specialist and narrator on the Lexus team. Shortly after, I came across Productions Plus’ open call posting for automotive show product specialists and brand ambassadors and I remembered thinking to myself, “This must be a sign!” I quickly hit the submit button and was ecstatic when I got called in for an audition! At one point, P+ asked if there were any brands I would want to request to work for and even though I had a particular one in mind, I wanted to leave myself open to all opportunities.

It was around February when I had auditioned and afterward, P+ updated me about various automotive brands that had expressed interest in me and wanted further in-person interviews. In June, I received a call that Toyota wanted me to be on their team and I was thrilled because that’s who I had in mind initially if I had to request for a team! PLUS, I drive an unstoppable 2007 Toyota Prius with 235k miles and gets me 45 mpg. I was beyond elated that I landed my dream team!

Training was where I first met everyone, including all 120 product specialists on our Toyota team. The weeklong training really WOWed me. Right away, I was impressed by how P+ organized everything. We got into the nitty-gritty mechanics of internal combustion engines to specs of every single vehicle in the current lineup. As soon as I finished training, I booked the Do More – RAV4 campaign event in Monterey Park and my first auto show after that was for the Orange County International Auto Show. It felt great to dive into bookings so quickly.

Is working with Productions Plus different than other agencies?

Definitely! P+ is an agency that you will build real relationships with real people. This is why I love staying on. There are some promo agencies where you can sign up online and you’ll never know who is behind the e-mails and you may never even meet them in person. It’s easy to feel like a number because you can tell you’re a part of a mass sent e-mail.

With P+, I met my team’s account managers, P+ executives like our President Hedy and Executive Director of Talent and Marketing Halie, and our clients, at my first training and every annual training after that. It’s not a once-a-year-thing either. I continually get to see them at auto shows so everyone does get to know each other and our talents. For example, Eric, who is one of our team’s account managers that books for events, is aware of my bilingual language skills in Vietnamese. He’ll ask for my availability for the Tết festival (Lunar New Year) and Asian American community events and I think it really shows how well they know you when they match up your capabilities to bookings.

This is also the first agency I’ve been with that is proactive with learning opportunities for their talent. From being media trained to narration/public speaking workshops hosted by our team’s seasoned public speakers, I love that I can use these skills outside of the team as an on-camera host and actress as well.

What is your advice to someone who is just starting out in the promotional industry?

First and foremost, be friendly and approachable! It’s as a simple as it gets! Because the promotional industry is all about a company wanting to connect consumers to a brand – we are literally the gatekeeper and their first impression of the brand you’re representing. People love smiles and a good conversation. Consumers will remember how you made them feel after they’ve talked to you and will associate that feeling with the company’s logo you’re wearing.

Secondly, don’t feel intimidated that you don’t have all the product knowledge right when you first start. Everyone on your team will be more than happy to support you and you’ll quickly learn all of that. Take initiative for yourself and everyone, including P+, will take notice!

Interested in Working with Us on a Promotional Team?

Join our talent database.

The post Automotive Talent Spotlight – Isabelle Du appeared first on Productions Plus.

1. Recruit The Right Staff

Obtaining a clear understanding of your business’ vision for an event is the key to selecting the right staff. Make sure to consider experience and personality as well as look when casting. You should search for talent with a consistent background of timeliness, accountability, and sociability. A great looking model is not effective if they stand in your display with their arms crossed, looking miserable. The best event talent are outgoing, brand passionate and full of energy. These traits can only truly be confirmed with an interview or by hiring a seasoned talent agent/recruiter to make staffing recommendations.

2. Don’t Skip Wardrobe

The right wardrobe elevates your team at an event. It helps them look cohesive while also being easy to identify. Wardrobe can range from a branded t-shirt or hat to full on mascot uniforms or show-stopping formal wear. When deciding what to wardrobe your event staff in, you should consider what image you are trying to project for your brand, how long your staff will wear said outfits and body types that you are clothing. We at Productions Plus have an entire wardrobe division dedicated to helping your brand come alive at events. They can create presentations of selections to match any styles/price points. They also have relationships with several major department stores and fashion houses which means our clients often pay less than normal retail for wardrobe.

3. Decide Which Type Of Employment Status Your Hiring

Depending on your event type, you will either be hiring independent contractors or temporary employees. It is highly advisable to hire a payroll company to process your checks and process year end tax documents. At Productions Plus we are fully capable of employing and paying both types of talent and performing background checks. We have a dedicated accounting department who works with a payroll solution to make sure your talent are paid on time; and when hiring temporary employees, that all Federal, State & Local Taxes are accurately calculated, paid and filed.

4. Confirm Scheduling and Employment Laws

Employment laws and requirements vary wildly by state. Be sure to be well versed in break laws and meal penalties in the state that you are hiring in. We recommend hiring supervisors to ensure talent receive breaks at the appropriate times and the state requirements are upheld. Setting up a break schedule prior to the event activation days is a great way to give yourself the time to make sure your event is compliant with state laws.

You should also be mindful of when holiday pay and blue laws may come into play. In this day and age it is highly recommended to employ a professional staffing agency who is well versed in all of these intricacies per state.

We at Productions Plus, go above and beyond our client’s expectations and offer a wide variety of services for trade shows, live events, and demo programs. P+ has the reach of a national agency yet offers a 24/7 boutique experience. Our recruitment team scours the country searching for the nation’s best event talent and we are ready to staff your next event at a moment’s notice. With this winning combination, we can ensure that each client will see success. We look forward to helping your next event become a success.

The post 4 Steps To Staffing An Event You Can’t Afford to Ignore appeared first on Productions Plus.

Well, before you get invited to suit up in the latest superhero franchise-

You need to start AUDITIONING!

And GOOD NEWS –

If you live in LA or NY, there are big studios casting ALL THE TIME for projects!

But wait… you don’t live in either of these major markets?

And you can’t afford to drive/fly to the coast for every project you’re asked to audition for?
Hmmm…

Don’t Panic. We live in the digital age, and MOST projects accept taped auditions! And many agencies, like ours, will film an audition for you.

Seriously.

We do it for free!

But if yours doesn’t, you can also pay many private studios to coach and film you.

BUT if it’s after hours or you need to turn around a project quickly, you need to become a black belt in the art of the SELF-TAPE.

Think of Productions Plus as your sensei because we are starting a new series of videos to help you perfect this practice.

Wax On, Neil.

Did you take notes? Here’s what we want to make sure you didn’t miss-

Make sure you are well lit. Shadows are no one’s friend.

And competition is fierce. Don’t make casting guess at what you look like.

Don’t let the background steal focus. Keep it as plain and simple as you can.

Hang a sheet or find a blank wall because an unmade bed behind you is not the way to fast-track to stardom.

Frame yourself properly. The crazy thing is most actors shoot from the wrong direction with their phones.

Resist the vertical! It feels wrong but holding your phone horizontal is so, so right.

Did you know casting directors will reject submissions if they are shot wrong?

Don’t take that risk. You’ve been practicing your lines for too long.

Right?

Because you should be off book. Or at least holding your script out of frame.

This is acting! Not reading ????

Let’s talk about eyelines next, because you shouldn’t be looking into the camera unless instructed.

Trust us.

You look really crazy. And maybe that’s the role you were going for, but superheroes are not usually the crazy ones.

Except maybe when Robert Downey Jr. is the star.

But RDJ probably doesn’t need to self-tape anymore, sooooo…..

Always have someone to read with you off camera. You can and should look and react to them as you would an onscreen partner.

Got a take you like? Make sure you send that submission back to your agent properly.

Never send huge movie files on in an email. Servers will reject them or compress them to a grainy quality.

We like Google Drive, Drop Box or We transfer.

And when you’re ready to take your training a step further… We’ll have more videos coming in the upcoming weeks covering topics like:

– Self-Tape Lighting
– Self-Tape Equipment
– Self-Tape Slating
– And more!

Thanks for watching and don’t forget to thank us in your awards acceptance speech.

The post How to Master a Self Taped Audition appeared first on Productions Plus.

When and how did you become an agent for models?

Well, it was a complete fluke! Being a talent agent was not on my radar as a career path. I actually had a business background, and wanted to be a CPA. At the time I really needed a job, and applied at another local agency. They hired me as a temporary secretary to an agent. They liked my work, and offered me a permanent position working for four other agents. I worked there for two years. I was then offered an assistant’s position to an agent at Affiliated Models. I ended up working for two print agents, and when one of them left, I was offered the print position. I worked side by side with Ricka Fuger, and learned the print business. So I guess that makes sixteen years at Affiliated Models, nine years at The Talent Shop, and now almost nine years at Productions- Plus!

What’s the biggest change in modeling that you’ve seen over the course of your career?

The digital age. Printed comp cards are almost all gone, as are actual portfolios and tear sheets. Now my talent carry around Ipads with their portfolio loaded digitally not the big black folders that everyone used to have to lug around.

The other big shift I’ve witnessed is how much more inclusive brands are trying to be. Ethnic diversity is huge! It used to be that everyone wanted the tall, amazonian blondes… to represent everything! Now blondes are the minority.

What types of jobs do you book on a regular basis?

Print and video, but really my emphasis is always on print. We have two theatrical agents at P+, so they usually handle our on camera bookings. Detroit is the Motor City, and thus we do a lot of commercial print, especially lifestyle shoots with cars. We also do online catalogue shoots for national companies that are based in Michigan. I also book some live fashion jobs, which include runway or presenting clothes for an audience, designer or retailer.

What’s been the booking you are most proud of?

That’s hard one. There have been so many over the years. Recently, I want to say Shinola. They have been doing a lot of work/shooting here in Detroit but historically, they bring most of their models in from New York. So, when I get a talent approved, it’s very exciting for me. The brand has a huge national following, and when I tell the talent that their booking is with Shinola, I can hear the excitement! I’m having fun building that account.

What’s the most common mistake you see new models making?

Paying a lot of money for photos before getting the advice of a talent agent to even see if you are even marketable! I would prefer talent sent me current headshot and full length digitals before booking a session with a photographer. Also new models need to remember to include their stats. I want to know height and clothing size range when assessing potential talent. I also wish more people were smiling in their headshots.

If I like a model’s digitals I’ll bring them in to further assess their look. Some people are more high fashion while others should focus on commercial print. Most photographers are only good at shooting one style, and once I’ve met you in person, I can recommend who to shoot with and what types of looks to go after. Of course some talent can overlap categories, but this way you are not spinning your wheels or spending more money than you need to.

What fact or idea do you wish all models knew?

Do your homework. There’s so much information online. I used to have young models buy Marie Anderson’s book on modeling but a lot of that is obsolete. I have recently directed talent to watch to watch runway shows in NY (you can find them on youtube) and go to the magazine rack to see what kind of work is out there. I want talent to get a feel for what type of people are being booked and what aesthetics are popular.

Agents don’t have a ton of time to explain the industry, so come in armed with as much research as you possibly can. You’d do that for a job interview, so why not for a meeting with an agency?

What tools do new models need to break into this business?

These days you need really great pictures! I see it time and time again, that the talent with wonderful pictures are chosen. It’s hard to define a good picture but we need a really clear image of who you are. Don’t cover yourself with hats, hair or big jewelry. Clothing should just be simple and plain. I’m not selling your clothing, I’m selling you! I tell my talent to wear muted colors that don’t steal focus. Honestly, the saying “less is more” is very true. Don’t glam it up, girls that do that don’t get work, because clients can’t see through all the makeup. They think you are hiding something. Show yourself and your natural beauty. There are very few live auditions anymore, so you don’t get to sell yourself in the audition room. The talent pictures are your first and sometimes only introduction to a client.

What’s a red flag for anyone new to the industry?

When a so called agency asks you as the talent to pay money to be with them. A legitimate agency does not charge you to register with them. Also be careful if an agency insists you shoot with a certain photographer, that probably means they are getting a cut. They should only make money when they get you a booking/job.

What type of new talent are you currently scouting for?

Ethnically ambiguous. It’s a term used a lot in the print world but basically, it’s someone who could be of multiple backgrounds, you can’t clearly define their heritage. Fashion is loving that. More than ever, ethnic talent is needed, and I’m always scouting for new interesting faces.

If you are interested in submitting to be represented by our agency, please join our database.

The post Modeling Tips & Advice from Veteran Agent Marsha Bassi appeared first on Productions Plus.

Productions Plus – The Talent Shop has been in the event staffing business for over 35 years and continues to be a leader in product promotions and brand awareness. We take pride in hiring only the best Brand Ambassadors who are highly trained and love what they do, which shows in the success of each and every event.

Here are the top qualities we look for in potential BA candidates:

• The Right Personality
• Friendliness
• Punctuality
• Appearance
• Good Communication
• Experienced
• Flexible
• Tech Savy

The Right Personality

The number one quality we look for when hiring a BA is an outgoing and engaging personality. This means you have the ability to talk to anyone and everyone, and you never wait to be approached. You should be energetic and excited about the brand and the event. It’s your exuberance consumers will feed off of and decide whether or not they are willing to participate in the engagement. If you look unapproachable, tired or disinterested, you can guarantee it will deter people who are passing by from giving your set up a second glance, nor will you get past your initial interview with us.

Be Friendly

Smile! It may sound funny, but we always expect our BA’s to smile; especially, during an interview. It’s important that Brand Ambassadors be friendly and approachable, even on their last hour of a shift. Your openness, smiles and kind words leave lasting impressions on consumers and will leave people walking away from an event with a humanized and happy association with a product or brand.

Don’t Be Late

Another key factor to becoming a successful Brand Ambassador is timeliness. We stand by the saying, “if you are ontime, you are late.” Events and engagements are full of enough pitfalls and surprises, we don’t want your arrival time to be an added stress for your lead to worry about. Please show us the same respect during an interview or a scheduled call. If you are late to meet our recruiters, we will inevitably believe that you will be late onsite.

Show Who You Really Are

Appearance, yes it matters, but maybe not in the way you would expect. When you submit yourself for a BA role, you will often be asked to submit a headshot, along with your resume. Some candidates take this to mean glamour shots; however, touched up photos are typically a turn off to clients. As we mentioned above, approachability is key, and filters and sultry stares don’t make you look friendly… neither do flower crown filters or lighting that blows out all your imperfections. Brands want to see what you really look like, so make sure the shots you submit are truthful, in color and SMILING!

Communication is Key

Communication is crucial. Please be aware that the way you communicate with a recruiter or a manager reflects on how you speak. If your emails are riddled with errors or are rambling and confusing to follow, we will be less inclined to continue the conversation. Additionally, we always appreciate Brand Ambassadors who respond to emails in a timely fashion. We never want to be left wondering, “did they get my email?” “Are they still interested in the job?”

Share Your Experiences

Make sure your resume is proofread and applicable. Maybe you have never worked as a Brand Ambassador before, but that doesn’t mean you don’t have the right experience for the position. Jobs that require most of the same skills sets as a BA are in hospitality, retail, in-store demonstrations and even childcare. Basically, anything that shows you have experience working with the public and different personalities. If your previous work experience did not require said skills, think about volunteer work or activities you participated in while in school or with religious groups.

Be Ready to Roll with the Punches

Exhibit flexibility… and no, we aren’t talking about yoga poses. We actually mean being able to roll with the proverbial punches. Events are ever changing; times, dates and locations can all get altered moments before an event. We want to hire Brand Ambassadors who will work with our account managers and understand that these types of changes are often out of our control.

Know the Technology

Be “tech-savvy.” Generally speaking, this phrase means that a BA candidate can navigate social media platforms and handle an iPad or tablet with minimal training. As technological innovations progress, the importance of a BA will continue to evolve. A good BA should also be adept at dealing with greenscreens, social plugin, and Virtual Reality. This intuitive ability to grasp the latest technology and social trends will help you be at the forefront of new avenues for Brand Ambassadors.

Thank you for your interest in becoming a Brand Ambassador. The next step for you is to register with agencies. We hope you will apply to join our database of over 30K nationwide talent. As a leader in our industry, we staff events every day of the year and in every US state, including Hawaii and Alaska. We look forward to interviewing you and getting you staffed on our next event!

The post 8 Tips for Becoming a Brand Ambassador appeared first on Productions Plus.

But what is a trade show model and how do you choose the right person for your brand?

Here are our 7 recommended steps to hiring great trade show staff.

1. Request Photos and a Professional Resume

In the landscape of selfies and Snapchat filters, images can be very misleading. When requesting photos of talent, be clear and concise about what you are looking for. A professional smiling headshot and a ¾ body shot are industry standard. Some companies also require dated candids to ensure the talent are not submitting older photos.

A professional resume should cover all types of work a candidate has done and list them in chronological order. These roles can include brand ambassador, product specialist, promotional model, runway model, print model, retail, sales, host/hostess, presenter, and trade show model. Candidates should also include their education and a brief summary of who they are and/or what type of role they are looking for. Be cognizant of spelling and grammatical errors. If someone has not done their due diligence to proofread their resume, they may be equally lazy when it comes to their role on your show floor.

2. Look for Experienced Talent

Review the model’s photos and resume. Trade Shows are a specific type of industry experience. Just because a promotional model has worked as a brand ambassador or model previously, it doesn’t mean they will be properly trained in working at a tradeshow. Look for staff who have previous trade show or convention experience. This will help ensure they have the poise and communication skills needed to convey your brand’s intricacies and message. The more experience they have related to trade shows, the more likely it is that they will meet your expectations at show time.

Along with a resume, you may also ask candidates for a list of references. If you do, notice who they list. Are they industry professionals or just friends? If you plan to call references, look for someone who had a managerial role over your candidate and ask basic questions about their work ethic and timeliness.

3. Hold an Interview

Once you have narrowed your selections to those who’s look and resume you like, invite talent to interview for the position. Ideally, this is done in person but technology now allows this to also happen via Skype/ FaceTime. Seeing to your candidate while you interview will help you judge how outgoing and friendly they are when under pressure.

As you speak with your interviewee, make a note of how easily they answer questions and how often you are forced to lead the conversation. Also, pay attention to how often they smile and how open their posture and body language is. Reading from a script is one thing, but being able to engage with an audience is most important during a trade show. When consumers attend trade shows, they are looking to learn about the brands and products exhibiting. Engaging talent naturally draws in visitors by getting the conversation started in an inviting way.

4. Select Talent Who Are Interested in Your Product

It’s much easier to work with someone who is enthusiastic and genuine, than someone who just shows up to get a paycheck.  Discuss your product and industry with your candidates. If they seem unaware of what you do and have not researched your company prior to the interview, this is a red flag. Hire someone who has an authentic interest in your industry, products and services. Their knowledge and excitement will be contagious.  

Some example questions to ask:

• What excites you about working with our company?
• Why do you enjoy working as trade show staff?
• Why do you think you are the right representation for our brand?
• Have you ever worked with a company whose product you didn’t believe in?
• Can you give an example of how you would initiate a conversation about our product with an attendee.

5. Use Talent Who are Educated and Trainable

Trade show models should not only look the part, but they should also be knowledgeable about the brand they’re representing. Providing a script is a good idea, but also make sure the model has a strong understanding of the brand aside from what’s scripted.

Today’s models and product specialists should attend classes to learn the features and benefits of the products they represent before hitting the trade show floor. A trade show model is part of your company for the duration of the show. Arming them with the right training will lead to better overall results for you.

6. Do a Background Check

Not everyone is who they appear to be. It’s important to do some sort of screening before allowing a talent to join your company’s footprint.  A formal background screen is always recommended but can be costly if your HR department doesn’t already have this software in place.

For a more casual approach to screening, do a Google search of your candidate’s name. A search like this will often reveal if your staff has been arrested or if they have been reported for wrongdoing in a local paper.  A Google image search is also advisable, especially when a candidate has a common name, but be aware that some images may not be “safe for work.”

7. Work With a National Staffing Agency

If the above process sounds daunting or like too much work, you can and should use a national staffing agency. Agencies employ teams of recruiters whose sole job is to hire experienced trade show models for your event. For a nominal fee, they can interview, screen, onboard and manage talent for you.

Productions Plus – The Talent Shop has one of the largest databases of talented models and presenters in the United States. With a reach as large as ours, no matter where you need talent, or how specific your talent requirements are, we are able to deliver.

The post 7 Tips for Hiring Trade Show Models appeared first on Productions Plus.

Here are 8 tips we teach our talent to increase the sales and the success of their demos.

1. Look the Part

You are the first impression that a retail customer has of the brand and product you are representing. Your appearance and the appearance of your demo station are a reflection of the brand and will set the tone for your demo. Your clothing should be clean and pressed. Hair and makeup should be done. You should be wearing the required wardrobe, and your station should be stocked and clean.

2. Be Prepared

Reciting a script is not enough. Be prepared to help a customer make an informed decision. It is imperative that you know your product and brand history. Brand and product knowledge should be deeply ingrained so that it flows naturally. This frees you up to focus on the customers’ needs and how you can fulfill them.

3. Stand, Smile, and Stay off Your Phone 

Standing during your demo shows you are ready and open to engaging with the customer. You should be physically able to stand for the entire 4-hour demo, aside from your allotted break. Smiling and looking someone in eye is a friendly, non-verbal, and non-threatening greeting. A smile can disarm a customer and draw them in. Sitting and not smiling during a demonstration implies disinterest and laziness. Stay off your phone. Being on your phone during a demo is unprofessional and unacceptable.

4. Approach the Customer 

The most successful demonstrators are those who don’t sit back and wait for customers to ask the first question. Approach customers with a smile and fun opening line. “Hi! Looks like you may be ready for a coffee break. Would you like to try some?” “Welcome! Is it still cold out? How about a hot cup tea to warm up?” “I see you’re looking at wine openers. My mom loves this one! Are you familiar with this product?” The more comfortable you are, the more receptive the customer will be. Role play some opening lines before your next demo.

5. Ask Questions

Turn the demonstration into a conversation, not a presentation. Assisted selling is not about the hard sale. It is about asking the right questions to help the customer understand their needs. This includes asking for the sale when the time is right. Take a more personalized approach to selling. Ask their name. Ask how often they open a new bottle a wine. Ask the color of their kitchen to see if our product line would match their decor, or if they use whole beans or ground, etc. The more you know about the person, the easier it is to show how the product fulfills their specific needs, without being pushy.

6. Actively Listen

If you ask questions, you must actively listen to their reply. Don’t cut customers off. Let them work through their thoughts as they decide if this is the right purchase for them. Listen for clues that may suggest a sale is imminent. A great technique is to listen to what a person says, and repeat it back to them. “So what I am hearing you say is that you really need a machine that fits under your counter, is that correct?” “You mentioned you love red wine, but your husband only likes white, and that one of you always has to compromise. How would you feel about not having to compromise anymore?” This approach helps customers feel heard, builds trust, and deepens the conversation.

7. Involve the Customer

Having a customer take an active role in the demo will help them understand how the product works. People love to “try before they buy.” Let them push the buttons, or put the pod/capsule/teabag/fruit in the machine. If they want to know how heavy it is, guide them pick it up. If they want to know how something works, walk them through it. Remember, you learned the product by “doing”, not by watching. The more hands on the customer can be, the more they will understand the product, and the more they will feel personally involved in the demo.

8. Know How to Handle Objections

Handling customer objections to buying a product can be easy if you know how to do so confidently. Keep a list of frequent objections and your responses. What did you do? What did you say? What did they do or say? Try to dig down to the root of their objection. You can say something like, “I am hearing you say this is too expensive right now. Another customer of mine didn’t want to lose out on having this machine because of price. So, she asked her entire family to chip in for her birthday. Is that something that’s an option for you?” “Based on our discussion, this is really the perfect wine opener for your wine habits. Is never having to compromise again on what bottle to open something you find worthy of saving up for?” The more you understand why they are not buying, the easier it is to give a clear and concise, yet personalized response. Have some responses prepared before your next demo and see if it makes you feel more confident.

Bottom Line:

Companies like Coravin, Philips, Nespresso, De’Longhi, illy, The Cookware Company and more have been putting their trust in Productions Plus demonstrators nationwide for years. They know our talent will be trained on the brand, the product, and on sales techniques, which will result in increased sales and a larger return on their investment.

The post 8 Reasons Productions Plus Demonstrators Sell More appeared first on Productions Plus.