Every year the McCormick Center hosts the International Home + Housewares Show, becoming the world’s largest home products marketplace, connecting buyers and sellers from around the world.

If you’re trying to stand out in a vast sea of blenders, coffee machines, crock pots, and more, hiring a trade show presenter can help attract attention to your booth.

1. Use a Presenter for Lead Generation

The job of a Presenter is to attract attention to your booth and your products. They can turn a preoccupied show attendee into a lead. Have your sales team on standby, along with an experienced Product Specialist who can demonstrate your product. Consider hiring Brand Ambassadors as well who can help scan the badges of your captivated audience.

2. Use a Presenter to Deliver Your Company Message

Using a Presenter at a trade show is an opportunity to share on-point brand messaging with a large crowd of people all at once, multiple times a day. Your Presenter is the face of your brand. Hire someone who will best represent your brand and who is an experienced professional who can deliver your message. Experienced Productions Plus Presenters know how to use ear-prompter technology, allowing you to make last minute changes and give your Presenter directions in real-time.

3. Use a Presenter to Create a Memorable Experience

Professional Presenters don’t just memorize a script. They know how to warm up an audience. Presenters are able to ad-lib, engage with the audience, and quickly build rapport with a crowd. They know how to turn a monologue into a dialogue — and when to ask for audience participation. Just talking “at” a crowd of people won’t leave an impression on anyone. Great Presenters will leave a lasting and memorable impression on their audience.

Productions Plus – Presenter Sizzle Reel from Productions Plus Vimeo Channel on Vimeo.

The post 3 Reasons You Need a Presenter at Your Next Trade Show appeared first on Productions Plus.

Productions Plus is known for revolutionizing how the automotive world employs talent and is the training leader among automotive talent agencies. We first made our mark on the industry by pioneering the now-ubiquitous role of the product specialist when our founder introduced the concept of technical training for auto show models. Today, training is just as important as we continue to make our mark – and help our clients make theirs – with our unmatched capabilities and training offerings.

As part of those unique offerings, Productions Plus held its first all-brand Narration Workshop in January. While narration is part of the annual training we provide for many of our client brands, this class was the first to be offered “on the road” during the auto show season. Held around the Washington Auto Show in D.C., the workshop was open and free of charge to all P+ auto show team members interested in learning more about narration – either as a veteran fine-tuning their skills or a newer team member hoping to one day narrate on the auto show floor.

Auto show narrators must not only be expertly versed in their brand and its vehicle line-up, they must also be skilled communicators able to engage an audience, entertain a crowd and quickly adapt to feedback and audience participation. It’s one of the toughest jobs to land on an auto show team, and it’s also one of the most coveted: narrators are among the most highly-compensated product specialists. Workshop programming covered best practices, including bi-lingual narration, and optional live practice by product specialists who wanted feedback and critique. More than 20 product specialists attended the workshop led by P+’s Director of Training and longtime narrator and host Matt Troyer, veteran auto show narrators Sherhara Williams and Saul Ibarra, and P+ Talent Division Group Director and entertainment industry veteran Halie Rosenberg.

The post Productions Plus holds all-brand Narration Workshop for Auto Show Product Specialists appeared first on Productions Plus.