1. Customized Training Programs: Productions Plus delivers personalized training programs to meet the unique needs of automotive brands.
2. Experienced Team: With a dedicated Director of Training and certified facilitators, Productions Plus offers top-notch instruction and expertise.
3. Consumer Engagement: Our training modules focus on creating meaningful connections with customers, boosting sales and satisfaction.
4. Presentation and Speaking Skills: Productions Plus hones Product Specialists’ abilities to deliver compelling vehicle presentations while speaking to audiences of all sizes.
5. Media Training: We prepare Product Specialists to confidently engage with the media and effectively convey key brand messages.
6. Continuous Improvement: Productions Plus conducts post-training surveys to gather feedback and make ongoing improvements.
7. Hands-On Ride and Drive Events: We organize ride and drive events, allowing Product Specialists to immerse themselves in the brand’s vehicles.
8. Brand History: Productions Plus incorporates the brand’s history and values into training, fostering authenticity and pride.

Feedback from our recent training programs included: 

“I enjoyed learning about the vehicles with the vehicles present. I’m more of a visual learner, so being able to learn while being interactive with the vehicles allowed for better overall understanding and information retention.”

“All sessions were very informative and overall, very memorable and impactful. I feel like this broad range of sessions helped prepare me for the Product Specialist role that I am new to and helped give me the resources I will need to learn more.”

“I loved that everything was taught and presented in an upbeat, positive way. The client and P+ made learning fun. Keep up the great energy! It was a safe and extremely helpful learning environment.”

Conclusion:

Productions Plus offers a comprehensive package for automotive Product Specialist training and event staffing. With our customized programs, experienced team, and emphasis on consumer engagement, we empower specialists to excel. Our media training, post-training surveys, and hands-on events ensure continuous improvement. Productions Plus is your go-to partner for revving up your automotive training and staffing initiatives, making a lasting impact in the industry.

About Productions Plus

Productions Plus is a renowned talent management agency specializing in providing brand representation and promotional staffing solutions. With a track record spanning over 40 years, Productions Plus has established itself as a leader in delivering exceptional event staffing, automotive marketing services, theatrical representation and extensive research capabilities. Their commitment to excellence and their diverse roster of experienced professionals make them a go-to choice for companies seeking impactful and engaging marketing strategies.

The post Revving Up Automotive Product Specialist Training appeared first on Productions Plus.

Productions Plus is proud to staff over 450 product specialists and brand ambassadors at NYIAS this year. The show runs through April 8th, 2018.

Video Transcription

WABC 7 Reporter: Hedy Popson is president of Productions Plus a talent agency with offices here in New York that staff auto shows with extensively trained product specialists.

Hedy Popson: The car is definitely the star, but the car can’t talk for itself, so we have to bring somebody there that can bring the car to life.

We’re going to have close to 450 people on the floor at the New York Auto Show.

It allows these people to be the face of the brand, that have experience in talking with people in an engaging manner, marketing backgrounds, acting backgrounds.

So a little bit more polished perhaps than the average person.

WABC 7 Reporter: The profession has come a long way since Hedy started herself as a so-called “spin and grin” girl.

Hedy Popson: You’re not coming up to ask me anymore. “Do you come with the car?” That question is pretty much gone for a change.

Sonia Capitant (Product Specialist): A lot of times I get the question. “Who do I talk to who knows about the car?” And I always answer, “That’s me.”

We go through an intensive week-long training. We drive the cars on the track, so we know a lot about them.

WABC 7 Reporter: And the Auto Show is after all a show.

Product specialists wear specific wardrobes, know their lines, and the cars inside and out. And sometimes they work an entire run of an auto show season. September through April in 83 different cities.

They’re passionate about these car companies, they love engaging with consumers, they love the life of a trade show.

Hedy Popson: Auto shows are really fun.

The post Productions Plus at the 2018 New York International Auto Show appeared first on Productions Plus.