With 85% of car purchases influenced or made by women, it’s a staggering truth that the auto industry still often overlooks its most powerful consumer. Scotty’s passion lies in changing that narrative—one informed buyer at a time.

“Women are dreaming about $10,000 bathroom renovations, but signing $50,000 car notes without being engaged in the process. That’s heartbreaking,” Scotty shared.

Her message is clear: Women deserve to feel confident, informed, and empowered in car-buying decisions. It’s not just about vehicles—it’s about financial power, lifestyle alignment, and career opportunity. Scotty points out that the automotive industry isn’t just for gearheads; it needs marketing minds, creatives, engineers, and savvy communicators. And yes, it needs more women.

As Hedy and Scotty dove into industry insights, Scotty highlighted female leaders shaking things up: Lisa Materazzo (Toyota and now Ford), Melissa Grady (Cadillac), and Allison Witherspoon (Nissan) are among the executives driving impactful change and bringing fresh vision to brand communication and innovation.

So who’s doing it right when it comes to speaking to women? Scotty called out Genesis and Volkswagen for campaigns that lean into lifestyle and heritage, creating genuine, emotional connections. On the flip side, she noted that overemphasis on dealership deals and small print often alienates female consumers looking for more than just a transaction.

And what about auto shows? As a longtime industry insider, Scotty gave a big shoutout to Product Specialists—those polished professionals (often placed by agencies like ours) who help bridge the gap between consumer curiosity and product knowledge. They’re crucial to elevating the customer experience, especially for women who want to explore vehicles without pressure. From Veronica Beard to Denise Focil’s AS by DF, fashion-forward styling helps align the Product Specialist’s look with the brand’s identity, creating a more immersive and aspirational experience for the consumer.

She also previewed her VIP tours at the New York Auto Show—a unique, behind-the-scenes look at the industry with hands-on experiences, personal stories, and a little technology tutorial magic.

The episode wrapped with Scotty’s biggest leadership lesson: Don’t second-guess yourself. Just say yes. Whether it’s to a new opportunity, a bold career move, or that dream car on your vision board, it’s a reminder that confidence and curiosity can drive us far.

Want to hear more? Subscribe to the Productions Plus Podcast wherever you listen. And if you’re headed to the New York Auto Show, don’t miss the chance to join one of Scotty’s incredible VIP tours.

Interested in being a guest on the Productions Plus Podcast? We’d love to hear from you!

The post Empowering Women in the Driver’s Seat: A Conversation with Scotty Reiss appeared first on Productions Plus.

Elite Talent for an Elite Event

The Rolex 24 at Daytona is more than just a race—it’s a showcase of cutting-edge performance, innovation, and brand excellence. To enhance the experience, our highly trained Product Specialists and Brand Ambassadors were on-site, engaging with race fans, VIPs, and industry insiders. These professionals embodied the passion and knowledge necessary to represent each brand at the highest level.

Our staff assisted with:
✅ Product education & engagement – Showcasing vehicle features, performance, and technology.
✅ Hospitality & VIP experiences – Providing premium service to guests, ensuring an unforgettable experience.
✅ Brand representation – Elevating the presence of Porsche, BMW, Cadillac, Lexus, Mazda, and Chevrolet with knowledgeable and engaging professionals.

Why Productions Plus?

As a leading automotive talent agency, Productions Plus has a proven track record of staffing major industry events, auto shows, and experiential activations. Our team is comprised of highly trained professionals who understand the nuances of automotive branding and customer engagement.

Driven by Passion, Fueled by Expertise

From luxury performance to cutting-edge technology, the brands we represented at the Rolex 24 are shaping the future of automotive excellence. Productions Plus is proud to support these industry leaders by providing top-tier staffing solutions that enhance the race-day experience.

As the engines cool down and another thrilling Rolex 24 comes to a close, we celebrate the dedication of our staff, the innovation of our automotive partners, and the excitement of motorsports. We can’t wait to do it all again next year!

🚗💨 Looking for expert staffing for your next automotive event? Contact Productions Plus today!

#Rolex24 #Daytona #ProductionsPlus #ProductSpecialists #BrandAmbassadors #AutomotiveStaffing #LuxuryCars #Motorsports#LiveEvents

The post P+ Powers Rolex 24 with Elite Auto Staffing appeared first on Productions Plus.

The Role of Automotive Product Specialists

Productions Plus has long been a leader in providing highly trained, knowledgeable, and charismatic Automotive Product Specialists for events across the nation. For Monterey Car Week and the Pebble Beach Concours d’Elegance, our specialists play a crucial role in representing some of the world’s most revered automotive brands, including Lexus, Mercedes-Benz, Porsche, McLaren, Infiniti, and more.

These events are not just about showcasing beautiful cars; they’re about telling the stories behind these machines, highlighting the innovation, craftsmanship, and engineering that make each brand unique. Our Product Specialists are experts at creating meaningful connections between the brand and the audience. They engage with potential customers, enthusiasts, and media representatives, providing detailed knowledge about the vehicles, answering questions, and creating an unforgettable brand experience.

Why Brands Trust Productions Plus

At Productions Plus, we understand that the automotive industry is about more than just vehicles; it’s about a lifestyle, a passion, and a legacy. Our Automotive Product Specialists are meticulously selected and trained to embody these values. They are not just representatives but brand ambassadors who bring energy, professionalism, and a deep understanding of the automotive world to every interaction.

For events like Monterey Car Week and the Pebble Beach Concours d’Elegance, where the stakes are high, and the audience is sophisticated, our specialists are equipped to handle the unique demands of these prestigious gatherings. They seamlessly integrate with the brand’s team, enhancing the overall event experience and ensuring that each brand stands out in a crowded field.

A Presence at the Pinnacle of Automotive Excellence

Monterey Car Week and the Pebble Beach Concours d’Elegance are more than just events—they are a celebration of automotive artistry and innovation. Productions Plus is proud to be a part of this celebration, providing the talent that helps make these events memorable for attendees and successful for the brands we represent.

Whether it’s explaining the latest technological advancements in a Porsche, showcasing the luxurious features of a Lexus, or highlighting the cutting-edge design of a McLaren, our Product Specialists are at the forefront, driving brand engagement and elevating the event experience.

Looking Forward

As the automotive world continues to evolve, Productions Plus remains committed to providing top-tier talent that aligns with the needs of our clients. Our presence at Monterey Car Week and the Pebble Beach Concours d’Elegance is a testament to our dedication to excellence in the automotive industry.

We look forward to continuing our partnership with the world’s leading automotive brands, bringing their stories to life at the most prestigious events on the calendar. Because at Productions Plus, we believe that the right talent can turn an ordinary event into an extraordinary experience.

For more information on how Productions Plus can support your brand at elite events, or to learn more about our Automotive Product Specialists, contact us today.

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In the dynamic world of automotive sales, staying ahead means continuously evolving, learning, and adapting. One of the most effective ways to ensure your team remains at the forefront is through comprehensive Automotive Product Specialist training. At Productions Plus, we are committed to providing turnkey training solutions that cater to the diverse needs of automotive brands. Whether in-person, virtual, or online, our training services are designed to equip your team with the knowledge and skills they need to excel.

Tailored Training for Every Need

Our turnkey training services are flexible and tailored to meet the unique requirements of each client. We understand that different brands and teams have distinct needs, which is why we offer a range of training options:

• In-Person Training: Hands-on, immersive experiences that allow for real-time interaction and feedback.
• Virtual Training: Interactive and engaging sessions conducted via digital platforms, perfect for geographically dispersed teams.
• Online Training: Self-paced modules that provide the convenience of learning anytime, anywhere.

No matter the format, our trainings are designed to be comprehensive, interactive, and impactful.

Recent Successes: Lexus, Nissan, and Toyota

We are proud to share that we have recently completed our annual trainings for esteemed automotive brands such as Lexus, Nissan, and Toyota. These trainings are not just about imparting knowledge; they are about creating memorable experiences that resonate with participants long after the sessions end.

1. Brand and Vehicle Training: We dive deep into the specifics of each brand and model, ensuring that Product Specialists are well-versed in the unique features and selling points. This knowledge empowers them to engage customers confidently and effectively.
2. Unique Ride and Drive Experiences: One of the highlights of our trainings is the Ride and Drive experience. This immersive component allows participants to get behind the wheel, experiencing the vehicles firsthand. It’s not just about driving; it’s about understanding the feel, performance, and nuances of each model.
3. Encouraging Team Comradery: Training sessions are also an excellent opportunity for team building. We incorporate activities that foster a sense of camaraderie and teamwork, which translates to better collaboration and a more cohesive team in the field.

Why Choose Productions Plus?

Choosing Productions Plus for your Automotive Product Specialist training means partnering with a team that understands the automotive industry inside and out. Our approach is holistic, considering every aspect of training from knowledge transfer to experiential learning and team dynamics.

We are dedicated to helping your team succeed and ensuring that your brand stands out in a competitive market. Our recent successes with Lexus, Nissan, and Toyota are a testament to the effectiveness of our training programs.

Investing in high-quality Product Specialist training is not just a necessity; it’s a strategic move that can drive sales and enhance brand reputation. With Productions Plus, you can be confident that your team is receiving the best training possible, tailored to meet the specific needs of your brand and team. Let us help you elevate your team’s performance and achieve excellence in every interaction.

For more information on our training services, contact Productions Plus today and take the first step towards empowering your Product Specialists with the knowledge and skills they need to succeed.

The post Elevating Excellence: Automotive Product Specialist Trainings appeared first on Productions Plus.

1. Customized Training Programs: Productions Plus delivers personalized training programs to meet the unique needs of automotive brands.
2. Experienced Team: With a dedicated Director of Training and certified facilitators, Productions Plus offers top-notch instruction and expertise.
3. Consumer Engagement: Our training modules focus on creating meaningful connections with customers, boosting sales and satisfaction.
4. Presentation and Speaking Skills: Productions Plus hones Product Specialists’ abilities to deliver compelling vehicle presentations while speaking to audiences of all sizes.
5. Media Training: We prepare Product Specialists to confidently engage with the media and effectively convey key brand messages.
6. Continuous Improvement: Productions Plus conducts post-training surveys to gather feedback and make ongoing improvements.
7. Hands-On Ride and Drive Events: We organize ride and drive events, allowing Product Specialists to immerse themselves in the brand’s vehicles.
8. Brand History: Productions Plus incorporates the brand’s history and values into training, fostering authenticity and pride.

Feedback from our recent training programs included: 

“I enjoyed learning about the vehicles with the vehicles present. I’m more of a visual learner, so being able to learn while being interactive with the vehicles allowed for better overall understanding and information retention.”

“All sessions were very informative and overall, very memorable and impactful. I feel like this broad range of sessions helped prepare me for the Product Specialist role that I am new to and helped give me the resources I will need to learn more.”

“I loved that everything was taught and presented in an upbeat, positive way. The client and P+ made learning fun. Keep up the great energy! It was a safe and extremely helpful learning environment.”

Conclusion:

Productions Plus offers a comprehensive package for automotive Product Specialist training and event staffing. With our customized programs, experienced team, and emphasis on consumer engagement, we empower specialists to excel. Our media training, post-training surveys, and hands-on events ensure continuous improvement. Productions Plus is your go-to partner for revving up your automotive training and staffing initiatives, making a lasting impact in the industry.

About Productions Plus

Productions Plus is a renowned talent management agency specializing in providing brand representation and promotional staffing solutions. With a track record spanning over 40 years, Productions Plus has established itself as a leader in delivering exceptional event staffing, automotive marketing services, theatrical representation and extensive research capabilities. Their commitment to excellence and their diverse roster of experienced professionals make them a go-to choice for companies seeking impactful and engaging marketing strategies.

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