Productions Plus has proudly staffed some of the nation’s top sporting events, representing world-class brands right where their audiences are:

• Chevrolet at the MLB All-Star Game
  Product Specialists created high-energy, high-touch interactions with diehard baseball fans while showcasing key vehicles and features.
• Uber Eats at Los Angeles Dodgers Games
  Brand Ambassadors connected with fans on-site by delivering food orders to their seats, ensuring engagement and visibility in one of the largest sports markets in the country.
• Mercedes-Benz at Atlanta Falcons Games
  In-stadium teams delivered luxury brand experiences and fan-facing activations that matched the prestige of the Mercedes-Benz name.
• Volkswagen at U.S. Men’s & Women’s National Soccer Team Matches
  Fan-forward ambassadors helped VW connect with families, young fans, and soccer communities in stadiums across the country.
• Audi at San Francisco Giants Games
  Product Specialists created elevated brand moments with one of baseball’s most loyal fanbases.
• Global Brands at FIFA Events
  With the world watching, Brand Ambassadors ensured global audiences had seamless, memorable touchpoints.
• Lexus at Texas Rangers and Philadelphia Eagles Games
  Ambassadors represented Lexus with professionalism and polish during both baseball and NFL activations.
• Toyota at Los Angeles Chargers & Los Angeles Lakers Games
  Teams on the ground brought Toyota’s messaging to life across fan zones, concourses, and premium activations.
• Cadillac at the U.S. Open Tennis Championships
  Product Specialists delivered sophisticated brand experiences that aligned with Cadillac’s luxury positioning.

Why It Works: People Make the Impact

When brands invest in face-to-face engagement at live events, the people representing them matter. Product Specialists and Brand Ambassadors don’t just hand out swag or answer questions—they humanize the brand, spark conversations, and create meaningful connections that stick.

Sporting events also deliver unmatched foot traffic, diverse demographics, and built-in excitement. The right staffing partner ensures your brand isn’t just present—it’s memorable.

Be Where Your Consumers Are

Fans remember more than logos and signage—they remember how someone made them feel. The key is pairing your brand with trained, enthusiastic professionals who reflect your values, speak your language, and elevate the fan experience.

If you’re going to show up, show up well.

Be where your consumers are—and make sure their interaction with your brand is positive, polished, and unforgettable.

The post Bringing Brands to the Fans: Why P+ Talent are Game-changers at Sporting Events appeared first on Productions Plus.

Nissan’s Electrifying Presence

Nissan made waves with their dual showcase: a dynamic participation in the Electric Vehicle Track Ride Along and an engaging main display. At their booth, visitors tested their knowledge in a trivia game led by a lively host. Adding to the excitement, an onstage presenter unveiled the new Nissan Murano, captivating audiences with an in-depth look at this much-anticipated model.

Volkswagen’s Trivia with a Tech Twist

Volkswagen IQ Trivia is an interactive trivia game, featuring a charismatic host provided by Productions Plus. This activation educates consumers on VW vehicles, features, sustainability efforts, and cutting-edge technology, while delivering fun and memorable moments within Volkswagen’s display.

Toyota’s Interactive Spectacle

Toyota pulled out all the stops with their “Discover Toyota” hourly show, staffed by our expert presenters. This highly interactive experience featured special guests including Lakers Legend Derek Fisher, Laker Girls, Chargers player Brenden Rice and LA Kings player Anze Kopitar, drawing in massive crowds. Toyota also introduced a unique “talking car” feature that delighted attendees in both English and Spanish, further emphasizing their commitment to inclusivity and innovation.

Bilingual Product Specialists and Media Expertise

Several of the displays we staffed benefited from our multilingual Product Specialists, who were not only adept at engaging with the public but were also media-trained to conduct interviews on behalf of the OEMs’ press teams. These skilled professionals delivered seamless presentations in both English and Spanish, ensuring each brand’s messaging resonated with a diverse audience.

A Unified Vision of Excellence

At the Los Angeles Auto Show, Productions Plus showcased its unparalleled ability to provide professional, well-trained talent who brought these activations to life. From creating engaging consumer experiences to representing brands in front of media outlets, we demonstrated why we are the go-to staffing agency for automotive events.

With each display tailored to reflect the unique identity of its brand, this year’s show proved that Productions Plus is more than a staffing agency—we’re partners in creating unforgettable experiences.

Are you ready to elevate your next event?
Contact us today to discover how our Product Specialists, multilingual talent, and event expertise can drive your brand to success.

The post P+ Powers Iconic Displays at the LA Auto Show appeared first on Productions Plus.

Veteran team members including Ken Paul Smith, Becky Decker, Ashley Carey, Kelly McComb, Orion Carrington, and others conducted in-depth vehicle walkarounds, followed by live Q & A sessions with virtual audiences.  They appeared in conjunction with Nissan executives to showcase the brand’s evolution and a range of exciting new vehicles.

Using their thorough brand and product training, coupled with many years (and sometimes decades!) of related experience, these outstanding Product Specialists helped bring the Nissan vehicles to life.  They also helped potential customers understand the key components, new technologies, and the features, advantages, and benefits to assist in their car buying journey.

Using a beautiful stage and studio, along with a wide-reaching platform, our talented performers brought their unique energy and enthusiasm to a setting where the car is the star.  Productions Plus is proud to work with wonderful talent and fantastic clients, and whether the event is virtual or in-person, we help make the most of every opportunity.  Way to go team Nissan!  We look forward to the NEXT evolution.

For more videos head to: www.NissanUSA.com/live

The post P+ Product Specialists Go Virtual with Nissan! appeared first on Productions Plus.

In tracking trends across a variety of events like music festivals, technology conferences, trade shows and auto shows, the developments in technology are astounding. And while many of these events may feature new technology, consumers may not know how to experience or interact with it. It’s becoming clear to most industry insiders that these impressive developments also require a human component.

Here are a few areas where a talent agency like Productions Plus, can help bridge the gap between new technology and a consumer-friendly experience.  As VR technology has grown, we’ve seen it widely used by many of our clients at all types of events where we provide the staff. It’s been a fantastic way to show consumers a unique experience, where they can “live” the moment, instead of merely talk about it. VR setups can transport people directly into the future. But how can they keep one-foot grounded in the here and now while keeping an eye on the future? Specialized talent.  While a VR headset provides the image, consumers still need the live assistance that helps manage the interactive experience.  Everything from a narrated and scripted presentation delivered by one of our amazing and engaging hosts taking you into that virtual world, to a smiling Brand Ambassador who helps with all logistics that include managing thousands of consumers at a live event.  VR brings a unique experience, and our talent helps bring it to life, while ensuring the best possible demonstration.

With the advent of RFID scanners, we’ve seen a more streamlined process when it comes to event registration, check-in, and the overall live event experience for consumers.  Whether it’s wristbands or name badges, the “quick scan” has cut down on wait times and lines, and has allowed consumers to enjoy more event time, and less wait time. And while the badges are scanned, our talent has helped manage all areas of a guest experience.  From data entry, to lead generation, to maneuvering through the crowded event space, the live and in-person interaction is one that helps guide your guests along the RFID path for a more enjoyable experience. Camera technology has already exploded onto the event marketing scene, and as more and more event spaces encourage fun with photos, there’s a new growing aspect with facial recognition. Social media photo tagging has become a big way for events to gain momentum, capture enthusiasm, and allow consumers to share their experiences across platforms. As this technology improves, users can more easily “capture the moment” and include the right people in the process.  And as event managers and staff look to encourage more photos, more sharing, and more tags, facial recognition can often help the process along. Instead of missing out on one person’s name, handle, or profile, the technology piece can take care of this so that all guests can relive the fun and choose where event photos are posted. The friendly Brand Ambassador can snap the shot and filter in some fun, and facial recognition technology can ensure it gets delivered to the right places. More and more social media influencers have utilized live streaming to keep their followers engaged. Now with various platforms allowing some version of a live stream or short video capture, those attending live events have realized this unique recording is a big draw to their audience. Want to reach all 10,000 of your followers and show them how cool your experience is at SXSW, the Daytona 500, or the downtown Food and Wine Fest? A photo is worth a thousand words, but a livestream is worth so much more!

Our live event specialists have participated and arranged thousands of recorded and streamed “tours” through a variety of experiences at events.  And while FOMO (Fear Of Missing Out) can be a real thing, the live stream, with the live talent assist, can turn that fear into its own unique experience.  What has surprised many, especially event marketers, is how live streaming has often led to an increase in event attendance!  Once people see it on screen, they realize how great it would be to attend this event.  It’s almost a way to try it before you buy it for an experiential event. What was originally thought to be a sure-fire way to decrease event attendance has quickly been a boon to increasing audiences, live and in-person.  Spokespeople, hosts, emcees, and various other specialists have been a key ingredient to these live streams, and their faces and voices have led to increased participation across all platforms. As more of these trends take shape and play a larger role in Event Marketing, we’ve found the best success in utilizing the expertise of the boots on the ground – the TALENT!  They see what guests see, watch reactions, engage with consumers, and then provide valuable insight to what’s needed to make the most of an event. And that includes the latest and greatest technology trends. And as “new” technology grows to eventually become commonplace in the event world, the other necessary component is a friendly face to “make” the experience. Productions Plus-The Talent Shop has a unique asset in our long-term, top-notch talent. As the face of your brand, they are also the face of our entire Agency.

The post How Talent Can Help Capitalize on Top Event Technology Trends appeared first on Productions Plus.

Productions Plus is proud to staff over 450 product specialists and brand ambassadors at NYIAS this year. The show runs through April 8th, 2018.

Video Transcription

WABC 7 Reporter: Hedy Popson is president of Productions Plus a talent agency with offices here in New York that staff auto shows with extensively trained product specialists.

Hedy Popson: The car is definitely the star, but the car can’t talk for itself, so we have to bring somebody there that can bring the car to life.

We’re going to have close to 450 people on the floor at the New York Auto Show.

It allows these people to be the face of the brand, that have experience in talking with people in an engaging manner, marketing backgrounds, acting backgrounds.

So a little bit more polished perhaps than the average person.

WABC 7 Reporter: The profession has come a long way since Hedy started herself as a so-called “spin and grin” girl.

Hedy Popson: You’re not coming up to ask me anymore. “Do you come with the car?” That question is pretty much gone for a change.

Sonia Capitant (Product Specialist): A lot of times I get the question. “Who do I talk to who knows about the car?” And I always answer, “That’s me.”

We go through an intensive week-long training. We drive the cars on the track, so we know a lot about them.

WABC 7 Reporter: And the Auto Show is after all a show.

Product specialists wear specific wardrobes, know their lines, and the cars inside and out. And sometimes they work an entire run of an auto show season. September through April in 83 different cities.

They’re passionate about these car companies, they love engaging with consumers, they love the life of a trade show.

Hedy Popson: Auto shows are really fun.

The post Productions Plus at the 2018 New York International Auto Show appeared first on Productions Plus.