From Information to Inspiration

Product Specialists are often the face of your brand, bridging the gap between technical expertise and consumer connection. Whether they’re explaining complex vehicle features, guiding guests through interactive displays, or answering in-depth product questions, they must do more than memorize specs — they must become brand advocates who can translate knowledge into enthusiasm.

Productions Plus designs and executes training programs that help Product Specialists embody your brand voice, understand your audience, and communicate confidently in every setting.

Full-Service Training Solutions

Our agency provides comprehensive, turnkey training programs — developed in partnership with your internal teams — to ensure consistency, accuracy, and engagement. From content creation to post-training evaluation, Productions Plus can handle it all.

We offer:

• Customized training design and facilitation for live or virtual sessions
• Event logistics and catering coordination for multi-day or off-site trainings
• Professional emcees and facilitators who keep participants engaged and inspired
• On-site management to ensure a seamless experience from registration to wrap-up

Flexible Support, Tailored to Your Needs

Already have part of your training in place? Productions Plus can step in wherever support is needed — whether that means managing logistics, writing and presenting training materials, or staffing on-site coordinators. Our team adapts to fit your structure and goals.

Why Partner with Productions Plus

With decades of experience in staffing, automotive training, and experiential marketing, Productions Plus understands how to turn technical learning into human connection. Our trainers and facilitators bring energy, clarity, and credibility to every session, ensuring that participants leave empowered to represent your brand with confidence.

When Product Specialists are trained the right way, they do more than demonstrate features — they create meaningful interactions that build trust and drive loyalty.

Ready to elevate your next Product Specialist training?
Contact us at sales@productions-plus.com to learn how Productions Plus can design or support a program that turns your team into true brand advocates.

The post Training: Turning Technical Knowledge into Brand Advocacy appeared first on Productions Plus.

In the dynamic world of automotive sales, staying ahead means continuously evolving, learning, and adapting. One of the most effective ways to ensure your team remains at the forefront is through comprehensive Automotive Product Specialist training. At Productions Plus, we are committed to providing turnkey training solutions that cater to the diverse needs of automotive brands. Whether in-person, virtual, or online, our training services are designed to equip your team with the knowledge and skills they need to excel.

Tailored Training for Every Need

Our turnkey training services are flexible and tailored to meet the unique requirements of each client. We understand that different brands and teams have distinct needs, which is why we offer a range of training options:

• In-Person Training: Hands-on, immersive experiences that allow for real-time interaction and feedback.
• Virtual Training: Interactive and engaging sessions conducted via digital platforms, perfect for geographically dispersed teams.
• Online Training: Self-paced modules that provide the convenience of learning anytime, anywhere.

No matter the format, our trainings are designed to be comprehensive, interactive, and impactful.

Recent Successes: Lexus, Nissan, and Toyota

We are proud to share that we have recently completed our annual trainings for esteemed automotive brands such as Lexus, Nissan, and Toyota. These trainings are not just about imparting knowledge; they are about creating memorable experiences that resonate with participants long after the sessions end.

1. Brand and Vehicle Training: We dive deep into the specifics of each brand and model, ensuring that Product Specialists are well-versed in the unique features and selling points. This knowledge empowers them to engage customers confidently and effectively.
2. Unique Ride and Drive Experiences: One of the highlights of our trainings is the Ride and Drive experience. This immersive component allows participants to get behind the wheel, experiencing the vehicles firsthand. It’s not just about driving; it’s about understanding the feel, performance, and nuances of each model.
3. Encouraging Team Comradery: Training sessions are also an excellent opportunity for team building. We incorporate activities that foster a sense of camaraderie and teamwork, which translates to better collaboration and a more cohesive team in the field.

Why Choose Productions Plus?

Choosing Productions Plus for your Automotive Product Specialist training means partnering with a team that understands the automotive industry inside and out. Our approach is holistic, considering every aspect of training from knowledge transfer to experiential learning and team dynamics.

We are dedicated to helping your team succeed and ensuring that your brand stands out in a competitive market. Our recent successes with Lexus, Nissan, and Toyota are a testament to the effectiveness of our training programs.

Investing in high-quality Product Specialist training is not just a necessity; it’s a strategic move that can drive sales and enhance brand reputation. With Productions Plus, you can be confident that your team is receiving the best training possible, tailored to meet the specific needs of your brand and team. Let us help you elevate your team’s performance and achieve excellence in every interaction.

For more information on our training services, contact Productions Plus today and take the first step towards empowering your Product Specialists with the knowledge and skills they need to succeed.

The post Elevating Excellence: Automotive Product Specialist Trainings appeared first on Productions Plus.

1. In-Depth Brand Mastery

At the core of our Field Market Manager Training is the drive to instill a profound understanding of the brands. This deep immersion in the brand’s ethos and values ensures that managers can authentically represent and advocate for the brand. The effectiveness of this training approach fosters a genuine brand experience that deeply resonates with the audience, demonstrating the subtle power of manager training effectiveness.

2. Superior Communication Skills

A key facet of our training program focuses on refining the communication abilities of managers. This emphasis on enhancing verbal and non-verbal communication skills ensures that managers can effectively share the brand’s story and engage with consumers. The nuanced approach of our training in fostering these skills underscores the underlying principle of manager training effectiveness, ensuring that each interaction is impactful and meaningful.

3. Strategic and Adaptive Thinking

Field Market Manager Training also prioritizes developing strategic thinking and adaptability. This prepares managers to face and navigate the dynamic challenges of brand activations with confidence and agility. The subtle integration of these skills into our training reflects our commitment to manager training effectiveness, empowering managers to maintain the integrity and momentum of the brand experience under any circumstances.

4. Empowered Leadership and Team Coordination

Our training program is designed to bolster leadership qualities and team management skills, essential for orchestrating successful brand activations. This focus on nurturing leadership abilities and fostering team harmony aligns with the subtle essence of manager training effectiveness, ensuring that every team member is engaged and aligned with the brand’s objectives, thus enhancing the overall brand experience.

5. Insightful Analysis and Constructive Feedback

Finally, our Field Market Manager Training emphasizes the importance of analytical skills and the ability to provide constructive feedback. This aspect of the training enables managers to assess the effectiveness of activations and identify areas for improvement, embodying the subtle yet powerful impact of manager training effectiveness. This continuous improvement loop is crucial for refining brand strategies and ensuring activations leave a lasting impression on consumers.

In conclusion, Field Market Manager Training at Productions Plus is more than just a program; it’s a strategic endeavor that subtly integrates the principle of manager training effectiveness to ensure that brand activations are not only successful but also memorable and impactful. Through this comprehensive training, we empower our managers to become the epitome of brand advocacy, setting the stage for extraordinary consumer experiences.

The post The Impact of Field Market Manager Training appeared first on Productions Plus.

Here are Productions Plus’s top 5 training tips for a successful demonstration program.

1. Use Certified Training Facilitators

2. Train In-Person Whenever Possible

Face to face, hands-on training is always best. Not only do you get to know your demonstrators on a more personal level, but they also get to know you and the product they will be demoing on a more personal level. This builds trust quickly. It also allows the talent to use the product and work out any kinks before stepping into a store.

3. Give Talent Brand Knowledge

A demonstrator needs to know about your company. Sharing the history of the brand and its core mottoes provides a retail product demonstrator a more intimate look behind the scenes, which results in them becoming more invested in the demo program.

4. Show Talent How to Do It

If you can’t hold your training in person, you should still consider how you can show the talent how the product is used. A presentation deck is not the same as a live video conference with you. Many brands also send the talent the product ahead of time so they can walk them through its functionality during a conference call in a hands-on way.

5. Keep Talent on Their Toes

Your demonstrators are out there in the field representing your brand. You want to be sure they know how to handle tough questions, and that they retained all the information you provided. Consider sending your talent a quiz to see where you may need to retrain or put additional focus.

Let Us Help You

For our in-store product demonstrators, Productions Plus also holds regional training intensives with our certified trainers to teach additional customer engagement and sales education. To learn more about our customized trainings, contact us.

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Productions Plus is known for revolutionizing how the automotive world employs talent and is the training leader among automotive talent agencies. We first made our mark on the industry by pioneering the now-ubiquitous role of the product specialist when our founder introduced the concept of technical training for auto show models. Today, training is just as important as we continue to make our mark – and help our clients make theirs – with our unmatched capabilities and training offerings.

As part of those unique offerings, Productions Plus held its first all-brand Narration Workshop in January. While narration is part of the annual training we provide for many of our client brands, this class was the first to be offered “on the road” during the auto show season. Held around the Washington Auto Show in D.C., the workshop was open and free of charge to all P+ auto show team members interested in learning more about narration – either as a veteran fine-tuning their skills or a newer team member hoping to one day narrate on the auto show floor.

Auto show narrators must not only be expertly versed in their brand and its vehicle line-up, they must also be skilled communicators able to engage an audience, entertain a crowd and quickly adapt to feedback and audience participation. It’s one of the toughest jobs to land on an auto show team, and it’s also one of the most coveted: narrators are among the most highly-compensated product specialists. Workshop programming covered best practices, including bi-lingual narration, and optional live practice by product specialists who wanted feedback and critique. More than 20 product specialists attended the workshop led by P+’s Director of Training and longtime narrator and host Matt Troyer, veteran auto show narrators Sherhara Williams and Saul Ibarra, and P+ Talent Division Group Director and entertainment industry veteran Halie Rosenberg.

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