At Productions Plus, we handle engagement and logistics, so your team stays focused on what matters most: qualified buyers.

The Pain Point We Solve

Every second counts on the CES show floor. When your staff steps away to hand out swag, troubleshoot a badge scanner, or answer basic questions, valuable conversations get lost. Those seconds can mean missed data capture, fewer meaningful interactions, and ultimately, fewer conversions.

Our on-site professionals—Brand Ambassadors, Product Specialists, Team Leads, and Emcees—are trained to manage every detail behind the scenes. From traffic flow to crowd engagement and tech support, we step in so your experts never have to.

Why It Works at CES

Elite brands already invest heavily in booth design, interactive technology, and specialized staff. What they need is reassurance that no opportunity slips through the cracks. Productions Plus bridges that gap by ensuring every touchpoint is covered—so your internal team can focus on deep-dive demos, key conversations, and qualified prospects.

At CES, throughput and conversion are everything. We provide a professional, seamless extension of your brand presence that keeps the booth running at full capacity—without sacrificing quality interactions.

Proven Success at Past Events

At CES 2025, Productions Plus staffed 104 top-tier talent across 14 global brands, including Dolby, Harman, Nikon, Google, and SDV Innovation. Our Emcees kept attendees engaged while our Team Leads managed schedules, badge scanning, and line control. Meanwhile, Product Specialists ensured that brand messaging stayed sharp and technical questions were answered in real time.

At the Detroit Auto Show and New York International Auto Show, our Product Specialists have done the same—allowing OEM engineers and executives to stay laser-focused on media, dealers, and qualified consumers while we handled general inquiries, crowd flow, and brand engagement.

At IMEX America, our hospitality teams coordinated registration, client gifting, and booth logistics so sales directors could focus on relationship building and high-value meetings.

The Result

When you partner with Productions Plus, you don’t just get staffing—you get peace of mind. We handle the distractions that derail your booth performance so your experts can stay where they’re most valuable: with your buyers.

Stop losing leads to missed moments.
We’ll handle the rest.

📩 Ready to elevate your CES strategy? Check out our event staffing offerings or contact us at sales@productions-plus.com.

The post Stop Losing Leads to Missed Moments appeared first on Productions Plus.

For more than four decades, we’ve built our reputation as a trusted talent agency and promotional agency that provides highly trained Brand Ambassadors, Product Specialists, in-store demonstrators, street teams, promo modeling talent, and multilingual talent. We understand that every interaction shapes perception, and our team is selected and trained to create meaningful, informed, and engaging connections with consumers.

What Sets Our Live Event Staffing Apart

1. Tailored Talent for Every Environment
Our staffing approach isn’t one-size-fits-all. We work closely with clients through planning, casting, and training to ensure the right personality, skill set, and brand alignment. Whether you need polished conference staffing, dynamic presenters, or niche technical talent, our network spans nationwide.

2. Unmatched Training Expertise
At many events — especially in the automotive space — today’s consumers are informed and curious. This makes product knowledge essential. Our Product Specialists undergo detailed training to communicate complex information clearly and confidently. They don’t just represent your brand — they advocate for it.

3. Seamless Program Management
From pre-event planning to on-site supervision, we manage every detail to support smooth execution. Our coordinated staffing model ensures consistency, professionalism, and flexibility when schedules or event needs shift.

Beyond Live Events: Full-Service Talent & Insights

Productions Plus is also a SAG-AFTRA franchised modeling agency with divisions for theatrical representation, voice-over, commercials, industrial films, and print modeling. Alongside this, our in-house research division conducts qualitative and quantitative research, online focus groups, respondent recruiting, and survey-based insights — helping brands evaluate audience response and optimize their strategies.

This combination of talent placement and real-world insight allows us to support clients through the entire engagement journey: from concept to staffing to performance evaluation.

Why Brands Choose Us

Because we prioritize:

• Professionalism and brand-forward representation
• Nationwide scale with localized talent availability
• Deep training experience and program knowledge
• Long-term client partnerships built on trust and results

Your event deserves talent who reflect your brand at its best — and audiences deserve meaningful, human connections that leave a lasting impression.

Contact us today to discuss your event staffing needs.

The post Elevating Brand Experiences Through Live Event Staffing appeared first on Productions Plus.

After a record-breaking CES 2025, where Productions Plus staffed 104 top-tier talent across 14 incredible brands, our agency continues to be the go-to partner for companies seeking professional, experienced, and engaging event staff. From Supervisors and Team Leads to Brand Ambassadors, Emcees, Hosts, and Models, our teams helped bring each client’s vision to life with unmatched professionalism and enthusiasm.

CES 2025: A Year of Innovation and Partnership

This past January, Productions Plus was proud to partner with industry leaders such as Dolby, Harman, Nikon, Google, SDV Innovation, and several automotive innovators—all unveiling groundbreaking technologies to a global audience. Our talent served as the face of these brands, creating engaging, memorable interactions that helped clients connect with attendees and media alike.

Behind the scenes, our on-site management team ensured each activation ran seamlessly—from daily check-ins and logistics to real-time adjustments and brand training support. It’s that level of care and attention that makes Productions Plus a trusted partner for CES and beyond.

Looking Ahead to CES 2026

With each new year, CES grows larger and more dynamic—and so does our commitment to excellence. Productions Plus is now partnering with clients to strategize staffing needs for CES 2026, including early planning for program design, on-site management, and talent recruitment. Having a dedicated presence in Las Vegas gives our team an advantage in sourcing and managing top-tier, local talent—reducing travel costs and ensuring seamless coordination.

Whether you need experienced Product Specialists, multilingual Brand Ambassadors, directional or registration support, or on-site management support, our team is ready to help your brand stand out in the world’s biggest technology showcase.

Read more about our prior staffing success here: BLOG

📩 Let’s plan for CES 2026 together!
Contact us at sales@productions-plus.com to begin building your staffing strategy.

The post Planning for CES 2026: Building on Success from CES 2025 appeared first on Productions Plus.

Here are five tips for ensuring your Brand Ambassadors are the right fit—and why working with a talent and promotional agency like Productions Plus can make all the difference.

1. Start with a Clear Brand Identity

Before you can choose the right people to represent your brand, you need to know exactly what your brand stands for. Is your brand fun and youthful? Luxe and aspirational? Tech-forward and innovative? Having a strong grasp of your brand’s personality helps ensure your ambassadors reflect that same energy.

Why Productions Plus?
We take time to understand your brand voice and campaign goals—then match you with Brand Ambassadors who align not just in look, but in energy, tone, and communication style.

2. Look for Passion and Authenticity

The best Brand Ambassadors don’t just follow a script—they genuinely connect with the product or service. Enthusiasm is contagious, and when it’s real, consumers notice.

How we help:
At Productions Plus, we vet talent for more than just resume points. We look for personality, product alignment, and the kind of spark that makes a message resonate.

3. Evaluate Soft Skills and Communication

Great Brand Ambassadors know how to engage, listen, and pivot conversations. They can read a room, build rapport, and represent your brand professionally across all types of environments.

What sets us apart:
Our conference staffing and in-store demonstrators are trained in customer engagement and communication best practices. Whether it’s street teams, multilingual talent, or promo modeling, we find individuals who connect quickly and leave a lasting impression.

4. Prioritize Experience with Similar Campaigns

Not every campaign is the same. Someone who shines at a high-energy product launch might not be the best fit for a research-driven, data-collection assignment. Experience matters—and so does versatility.

Why that matters:
Productions Plus has a nationwide network of talent across specialties—product specialists, theatrical and voice-over talent, even film and print modeling experience—so we can tailor your team to the activation.

5. Invest in Training and Support

Even the best talent needs tools to succeed. From brand training to real-time support during activations, preparation sets your ambassadors (and your brand) up for success.

Our approach:
We don’t just staff—we support. Productions Plus offers pre-event training, detailed brand briefs, and dedicated support teams to ensure every Brand Ambassador is equipped, informed, and confident.

The Bottom Line:
When it comes to talent sourcing, a one-size-fits-all approach doesn’t cut it. Your brand deserves Brand Ambassadors who get it—and who help your campaign stand out for all the right reasons.

That’s where Productions Plus comes in. As a leading talent agency and promotional agency, we specialize in customized staffing solutions that ensure your brand shines—whether you’re running an in-store demo, a national conference, or a multilingual campaign.

Let’s find your perfect match.

The post 5 Tips for Ensuring Talent are the Right Fit appeared first on Productions Plus.

1. Embrace Multilingual Talent

In our globalized world, conferences often draw an international audience. Ensuring your staff can communicate with attendees in their native language enhances the overall experience and breaks down barriers. Productions Plus offers a diverse pool of multilingual talent, enabling you to engage effectively with a broader audience.

2. Leverage Specialized Roles

Gone are the days when one-size-fits-all staffing solutions sufficed. Today, tailored roles like Product Specialists and Brand Ambassadors are essential. Product Specialists possess in-depth knowledge of your offerings, ensuring they can handle detailed inquiries with ease. Brand Ambassadors, on the other hand, are skilled at conveying your brand’s story and values, creating a strong emotional connection with attendees.

3. Utilize Promo Models and In-Store Demonstrators

Promo models and in-store demonstrators are not just for retail environments. They can significantly enhance your conference presence by providing engaging, hands-on experiences with your products. Their ability to attract and retain attention can drive traffic to your booth and increase interactions.

4. Incorporate Street Teams for Pre-Event Buzz

Street teams are a powerful tool for generating excitement before the conference even begins. By engaging potential attendees in the days leading up to the event, street teams can create anticipation and draw more visitors to your booth. Productions Plus can deploy energetic and charismatic street teams that align with your brand’s image and goals.

5. Focus on Qualitative and Quantitative Research

Understanding your audience is crucial for effective engagement. Conducting qualitative and quantitative research before the event can provide valuable insights into attendee preferences and expectations. Productions Plus’s research division can assist with online focus groups, surveys, and respondent recruiting, ensuring you have the data needed to tailor your conference strategy effectively.

6. Enhance Theatrical Representation

Creating a memorable experience often involves more than just informative interactions. Theatrical representation, including voice-over talents and actors, can bring your brand to life. Whether through live demonstrations, interactive performances, or engaging storytelling, these elements can make your booth stand out.

7. Invest in Training and Preparation

No matter how skilled your staff, preparation is key. Comprehensive training ensures that everyone is on the same page and equipped to handle any situation. Productions Plus provides thorough training programs tailored to your specific needs, ensuring that your staff is not only knowledgeable but also confident and prepared.

Conclusion

Maximizing impact at conferences requires a strategic approach to staffing. By embracing multilingual talent, leveraging specialized roles, incorporating promo models and street teams, focusing on research, enhancing theatrical representation, and investing in training, you can create a memorable and impactful presence. At Productions Plus, we are committed to helping you achieve these goals with our extensive range of services and experienced talent pool. Contact us today to learn more about how we can elevate your next conference experience.

The post Maximizing Impact: Innovative Strategies for Conference Staffing appeared first on Productions Plus.

The Power of Multilingual Talent

Imagine hosting an international conference, a bustling trade show, or a vibrant street festival. Attendees come from all corners of the world, each bringing their unique language and cultural background. Without the right linguistic support, valuable connections can be missed, and key messages can get lost in translation.

This is where Productions Plus shines. Our extensive network of multilingual talent ensures that no matter who your audience is, we have the right people to connect with them. Whether you need in-store demonstrators fluent in Spanish, product specialists who can converse in Mandarin, or brand ambassadors who speak French, we have you covered.

Enhancing Customer Experience

Language is more than just a means of communication; it’s a bridge to understanding and connection. By having talent who can speak the language of your audience, you create an inclusive environment where everyone feels welcome and valued. This not only enhances the customer experience but also builds trust and loyalty.

For example, at a recent automotive show, Productions Plus provided multilingual product specialists who engaged with attendees in their native languages. This not only facilitated smoother interactions but also allowed for more in-depth product discussions, leading to higher customer satisfaction and increased sales leads.

A Competitive Edge

Incorporating multilingual talent into your live events strategy offers a competitive edge. It demonstrates your commitment to diversity and inclusion, setting you apart from competitors who may overlook this crucial aspect. Moreover, it opens doors to new markets and customer segments, expanding your reach and potential for growth.

Our talent agency is dedicated to providing top-notch multilingual talent for any event, whether it’s a corporate conference, promotional event, or an online focus group. With Productions Plus, you can be confident that your message will be communicated effectively, regardless of language barriers.

The Productions Plus Advantage

Productions Plus is not just a promotional agency; we are a full-service staffing and research firm. Our multilingual talent is carefully vetted and trained to ensure they meet the highest standards of professionalism and expertise. From theatrical representation and voice-over work to in-store demonstrations and street teams, our talent is equipped to handle a wide range of roles, making us the go-to choice for all your live event needs.

We understand that every event is unique, and we tailor our services to match your specific requirements. Whether you need brand ambassadors for a multi-city tour or promotional models for a high-profile launch, our multilingual talent is ready to deliver exceptional results.

Conclusion

In a world where communication is key, having the right multilingual talent can make all the difference. Productions Plus is committed to helping you bridge language barriers and connect with diverse audiences effectively. By booking our multilingual talent, you not only enhance your live events but also create meaningful connections that resonate long after the event is over.

Reach out to Productions Plus today and discover how our multilingual talent can elevate your next live event to new heights. Together, let’s create experiences that speak to everyone.

The post Multilingual Talent: Bridging Language Barriers in Live Events appeared first on Productions Plus.

January has been a remarkable month at Productions Plus, and we’re excited to share the successes and vibrant energy that defined it. As a premiere event staffing agency, our focus has always been on delivering exceptional experiences at various events and conferences. This month was no exception.

Exceptional Talent in Action

Our teams, comprising skilled Emcees, Field Market Managers, Product Specialists, and Brand Ambassadors, have showcased their talent across the USA. From bustling conference halls to dynamic automotive events, they’ve represented the premiere event staffing agency that is Productions Plus with distinction. Their multilingual talent and promotional expertise have not only represented brands impeccably but also created memorable interactions, setting a high standard in the industry.

Acknowledging Our Team’s Dedication

A big shout-out to our internal staff and the talent who’ve made this success possible! Your dedication and hard work are the cornerstones of our staffing excellence. It’s your effort that cements our status as a premiere event staffing agency in the field.

Key Activations in January

We are proud to highlight some of our key activations this January, which included:

• Multiple brands at Rolex 24 at Daytona
• Toyota at the Lakers Game in Los Angeles
• McLaren at Concours Club in Miami
• Mercedes Vans at the Tampa RV Show
• Audi at Aspen Gay Ski Week
• Barrett-Jackson for Lexus
• Multiple brands at CES
• Auto Shows in San Diego, Washington DC, Philadelphia, Houston, and more for various brands

These events showcased the breadth and versatility of Productions Plus as a premiere event staffing agency, underlining our commitment to quality and excellence in every project.

Looking Forward

As a leading talent and promotional agency, we are thrilled to maintain this momentum and continue offering top-notch theatrical representation, voice-over talents, and promo modeling.

Stay tuned for more updates from Productions Plus – your go-to choice for premiere event staffing solutions.

.About Productions Plus

Productions Plus is a renowned talent management agency specializing in providing brand representation and promotional staffing solutions. With a track record spanning over 40 years, Productions Plus has established itself as a leader in delivering exceptional event staffing, automotive marketing services, theatrical representation and extensive research capabilities. Their commitment to excellence and their diverse roster of experienced professionals make them a go-to choice for companies seeking impactful and engaging marketing strategies.

For more information on how to work with Productions Plus to staff your next event please contact us.

To become a Brand Ambassador or Product Specialist with Productions Plus, register with our agency.

The post What an Event-Ful January at Productions Plus appeared first on Productions Plus.

Welcome to the behind-the-scenes look at Productions Plus’ remarkable journey at CES 2024! This year, we’ve outdone ourselves, partnering with leading brands across various industries to create unforgettable experiences at one of the tech world’s most anticipated events.  From Google’s innovative activations to BMW’s dynamic representation, our talented team played a pivotal role in bringing these brands to life. Join us as we delve into the highlights of our collaborations and discover how our Product Specialists, Brand Ambassadors, and talented performers made CES 2024 a phenomenal success.

Google: We had the pleasure of staffing five activations across four unique footprints, brought to life by our team of 59 talented individuals. Each activation was a testament to the skill and dedication of our team.

Business France: Our bilingual French-speaking Brand Ambassador perfectly represented the essence of Business France, embodying the cultural and linguistic nuances needed for an authentic experience.

Harman Automotive: We showcased our versatility with four Presenters and three Brand Ambassadors, each delivering wonderful performances and bringing their expertise to represent Harman Automotive’s innovative offerings.

Nikon: Our talented Emcee was the voice of Nikon at CES, engaging audiences and showcasing the brand in their vision for the future.

Mercedes-Benz: 24 Product Specialists and Brand Ambassadors from Productions Plus were the face of Mercedes-Benz, sharing their knowledge and passion for the brand with attendees and test drive

BMW: With two Team Leads, 17 Brand Ambassadors, and two social media Actors, our team represented BMW with professionalism and enthusiasm, highlighting the brand’s latest innovations.

Dolby: For Dolby, we had one Field Marketing Manager and 24 Brand Ambassadors, creating an immersive experience that truly represented Dolby’s commitment to excellence in sound.

Constellium: Our two Brand Ambassadors for Constellium skillfully communicated the brand’s vision and innovations, adding another layer of expertise to our diverse portfolio at CES.

A huge thank you to our amazing partner agencies for entrusting Productions Plus with the responsibility of staffing and representing your esteemed brands at CES. It’s been an honor to contribute to one of the most significant tech trade shows of the year. We look forward to more tech event staffing successes in the future.

About Productions Plus

Productions Plus is a renowned talent management agency specializing in providing brand representation and promotional staffing solutions. With a track record spanning over 40 years, Productions Plus has established itself as a leader in delivering exceptional event staffing, automotive marketing services, theatrical representation and extensive research capabilities. Their commitment to excellence and their diverse roster of experienced professionals make them a go-to choice for companies seeking impactful and engaging marketing strategies.

For more information on how to work with Productions Plus to staff your next trade show or conference, please contact us.

To become a Brand Ambassador or Product Specialist with Productions Plus, register with our agency.

The post Powering CES 2024 with a Diverse Array of Talent appeared first on Productions Plus.

In tracking trends across a variety of events like music festivals, technology conferences, trade shows and auto shows, the developments in technology are astounding. And while many of these events may feature new technology, consumers may not know how to experience or interact with it. It’s becoming clear to most industry insiders that these impressive developments also require a human component.

Here are a few areas where a talent agency like Productions Plus, can help bridge the gap between new technology and a consumer-friendly experience.  As VR technology has grown, we’ve seen it widely used by many of our clients at all types of events where we provide the staff. It’s been a fantastic way to show consumers a unique experience, where they can “live” the moment, instead of merely talk about it. VR setups can transport people directly into the future. But how can they keep one-foot grounded in the here and now while keeping an eye on the future? Specialized talent.  While a VR headset provides the image, consumers still need the live assistance that helps manage the interactive experience.  Everything from a narrated and scripted presentation delivered by one of our amazing and engaging hosts taking you into that virtual world, to a smiling Brand Ambassador who helps with all logistics that include managing thousands of consumers at a live event.  VR brings a unique experience, and our talent helps bring it to life, while ensuring the best possible demonstration.

With the advent of RFID scanners, we’ve seen a more streamlined process when it comes to event registration, check-in, and the overall live event experience for consumers.  Whether it’s wristbands or name badges, the “quick scan” has cut down on wait times and lines, and has allowed consumers to enjoy more event time, and less wait time. And while the badges are scanned, our talent has helped manage all areas of a guest experience.  From data entry, to lead generation, to maneuvering through the crowded event space, the live and in-person interaction is one that helps guide your guests along the RFID path for a more enjoyable experience. Camera technology has already exploded onto the event marketing scene, and as more and more event spaces encourage fun with photos, there’s a new growing aspect with facial recognition. Social media photo tagging has become a big way for events to gain momentum, capture enthusiasm, and allow consumers to share their experiences across platforms. As this technology improves, users can more easily “capture the moment” and include the right people in the process.  And as event managers and staff look to encourage more photos, more sharing, and more tags, facial recognition can often help the process along. Instead of missing out on one person’s name, handle, or profile, the technology piece can take care of this so that all guests can relive the fun and choose where event photos are posted. The friendly Brand Ambassador can snap the shot and filter in some fun, and facial recognition technology can ensure it gets delivered to the right places. More and more social media influencers have utilized live streaming to keep their followers engaged. Now with various platforms allowing some version of a live stream or short video capture, those attending live events have realized this unique recording is a big draw to their audience. Want to reach all 10,000 of your followers and show them how cool your experience is at SXSW, the Daytona 500, or the downtown Food and Wine Fest? A photo is worth a thousand words, but a livestream is worth so much more!

Our live event specialists have participated and arranged thousands of recorded and streamed “tours” through a variety of experiences at events.  And while FOMO (Fear Of Missing Out) can be a real thing, the live stream, with the live talent assist, can turn that fear into its own unique experience.  What has surprised many, especially event marketers, is how live streaming has often led to an increase in event attendance!  Once people see it on screen, they realize how great it would be to attend this event.  It’s almost a way to try it before you buy it for an experiential event. What was originally thought to be a sure-fire way to decrease event attendance has quickly been a boon to increasing audiences, live and in-person.  Spokespeople, hosts, emcees, and various other specialists have been a key ingredient to these live streams, and their faces and voices have led to increased participation across all platforms. As more of these trends take shape and play a larger role in Event Marketing, we’ve found the best success in utilizing the expertise of the boots on the ground – the TALENT!  They see what guests see, watch reactions, engage with consumers, and then provide valuable insight to what’s needed to make the most of an event. And that includes the latest and greatest technology trends. And as “new” technology grows to eventually become commonplace in the event world, the other necessary component is a friendly face to “make” the experience. Productions Plus-The Talent Shop has a unique asset in our long-term, top-notch talent. As the face of your brand, they are also the face of our entire Agency.

The post How Talent Can Help Capitalize on Top Event Technology Trends appeared first on Productions Plus.

Productions Plus is proud to staff over 450 product specialists and brand ambassadors at NYIAS this year. The show runs through April 8th, 2018.

Video Transcription

WABC 7 Reporter: Hedy Popson is president of Productions Plus a talent agency with offices here in New York that staff auto shows with extensively trained product specialists.

Hedy Popson: The car is definitely the star, but the car can’t talk for itself, so we have to bring somebody there that can bring the car to life.

We’re going to have close to 450 people on the floor at the New York Auto Show.

It allows these people to be the face of the brand, that have experience in talking with people in an engaging manner, marketing backgrounds, acting backgrounds.

So a little bit more polished perhaps than the average person.

WABC 7 Reporter: The profession has come a long way since Hedy started herself as a so-called “spin and grin” girl.

Hedy Popson: You’re not coming up to ask me anymore. “Do you come with the car?” That question is pretty much gone for a change.

Sonia Capitant (Product Specialist): A lot of times I get the question. “Who do I talk to who knows about the car?” And I always answer, “That’s me.”

We go through an intensive week-long training. We drive the cars on the track, so we know a lot about them.

WABC 7 Reporter: And the Auto Show is after all a show.

Product specialists wear specific wardrobes, know their lines, and the cars inside and out. And sometimes they work an entire run of an auto show season. September through April in 83 different cities.

They’re passionate about these car companies, they love engaging with consumers, they love the life of a trade show.

Hedy Popson: Auto shows are really fun.

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