Commercial Modeling Archives - Productions Plus https://www.productions-plus.com/blog/talent/commercial-modeling/ Productions Plus Tue, 14 Oct 2025 16:58:19 +0000 en-US hourly 1 https://www.productions-plus.com/wp-content/uploads/2022/12/cropped-dark-icon-150x150.png Commercial Modeling Archives - Productions Plus https://www.productions-plus.com/blog/talent/commercial-modeling/ 32 32 Voice-Over, Film, & Commercial Representation: A Look Inside our Talent Division https://www.productions-plus.com/blog/talent/a-look-inside-our-talent-division/ Tue, 14 Oct 2025 16:58:16 +0000 https://www.productions-plus.com/?p=14767 When brands and producers need professional, camera-ready talent, they turn to Productions Plus. As a SAG-AFTRA-franchised talent agency, we represent a broad range of experienced performers ready to bring your message to life — whether it’s on screen, on air, or in print. Full-Service Talent Representation Productions Plus bridges the gap between creative vision and...

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When brands and producers need professional, camera-ready talent, they turn to Productions Plus. As a SAG-AFTRA-franchised talent agency, we represent a broad range of experienced performers ready to bring your message to life — whether it’s on screen, on air, or in print.

Full-Service Talent Representation

Productions Plus bridges the gap between creative vision and flawless execution. Our talent division represents seasoned professionals across voice-over, film, commercials, industrial films, and print modeling, ensuring your project is supported by talent who are well-trained, reliable, and ready for action.

Because our agency also specializes in staffing live events, brand activations, and experiential marketing programs, we understand how to find talent who not only look the part — but connect with audiences and communicate brand stories authentically.

Voice-Over: Bringing Your Brand to Life

Our voice-over artists provide the sound and personality behind national campaigns, digital content, and internal corporate communications. Whether you need a warm, trustworthy narrator or an energetic promotional read, Productions Plus offers multilingual talent with extensive studio and recording experience.

We help clients match the right voice to the right message — delivering consistency, tone, and professionalism every time.

Film and Commercial Talent: On-Camera Excellence

For on-camera work, Productions Plus maintains a robust roster of film and commercial actors across all demographics. Our performers have appeared in everything from major brand campaigns to independent film productions. Each is vetted, coached, and supported by our in-house agents to ensure a smooth production experience for clients.

Why Clients Choose Productions Plus

  • Experience you can trust: Over 40 years representing brands and managing casting needs across entertainment, advertising, and live events.
  • Professional, vetted performers: Every actor, model, or voice artist is carefully screened for experience, professionalism, and presentation.
  • Streamlined process: From auditions and callbacks to contracts and logistics, our team handles the details so you can stay focused on creative direction.
  • National reach: With offices in Michigan, Texas, and Las Vegas, we provide talent coverage for productions and campaigns nationwide.

Partner with a Proven Agency

Productions Plus is more than a modeling agency — we’re a partner in storytelling. Whether you’re producing a national commercial, shooting an industrial film, or casting a voice for your next campaign, our team ensures your project is powered by exceptional talent.


Ready to cast your next project?
Contact our team at theatrical@productions-plus.com to be matched with talent that delivers your message with precision and authenticity.

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P+ Talent Shine in Theatrical and On-Camera Bookings https://www.productions-plus.com/blog/talent/talent-shine-in-theatrical-bookings/ Wed, 23 Jul 2025 17:35:24 +0000 https://www.productions-plus.com/?p=14527 At Productions Plus, we’re proud to be more than just a talent and promotional agency—we’re a full-service talent agency representing exceptional performers across the theatrical spectrum. From national commercials to SAG feature films, our actors are booking high-caliber roles that showcase their range and professionalism. Here’s a look at some of our standout theatrical bookings...

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At Productions Plus, we’re proud to be more than just a talent and promotional agency—we’re a full-service talent agency representing exceptional performers across the theatrical spectrum. From national commercials to SAG feature films, our actors are booking high-caliber roles that showcase their range and professionalism.

Here’s a look at some of our standout theatrical bookings making waves across screens big and small:

 🎬 Commercial Highlights

Our on-camera talent have been busy landing principal roles in spots for major brands:

  • Victor Ogbogu brought his energy to a Venmo campaign as the lead role.
  • Madelyn Whitehead, Brach Drew, and their scene-stealing pup appeared in a playful spot for Snapchat.
  • Evelyn Wong danced the night away in a commercial for McDonald’s, captivating audiences nationwide.
  • Madelyn Whitehead returned in a lead role for Ben & Jerry’s, delivering a memorable performance that went viral on socials.
  • Kelsi Gallagher brought her talent to the field with a principal role in an NFL commercial.

🎭 Television & Film Roles

Our theatrical division continues to thrive, placing talent in episodic television and feature films:

  • Adam Nemet booked two episodes as a recurring character on Wizards Beyond Waverly Place
  • Phil Rice has a recurring role with Mayor of Kingstown,  most recently seen in episodes 409 and 410. 
  • Eric Salazar – We are thrilled to have a lead role secured in “Arnie,” a SAG feature film shooting this summer in Cleveland.
  • Mark Colson – Another P+ performer has a lead role in the SAG feature film Hershey, filmed in Pittsburgh this summer.

🎧 Voiceovers & Print

Productions Plus is also proud to represent versatile voice-over artists and dynamic print talent:

  • Nando Garza & Gigi Erneta – Multiple SAG voiceover bookings for Michigan Lottery and Ford underscore our talent’s vocal range and marketability.
  • We booked 16 Michigan kids for playful and engaging photoshoots with Playmonster—the next generation of stars is here!

📺 National Campaigns with Impact

Some recent SAG campaigns with large ensemble casts and national and regional airplay:

  • Michigan’s Consumers Energy booked all lead roles with P+ talent, featuring Mikey Wilson, Henry McCaffrey, Lisa B Hall, Mycarra Whorton, and Jonathan West
  • For Bank of America, we booked actors in lead roles across several spots—featured prominently during The Masters and additional print and digital placements. Phil Powers, Penelope Lou, Joshua McCray, Maurice Smith, Ashley Jones, Marcel Fable Price & Sara Holden

At Productions Plus, our passion is bringing talent and storytelling together. Whether it’s booking SAG national commercials, feature films, or vibrant print shoots, our theatrical division is committed to supporting our actors in every stage of their careers.

Want to learn more about hiring top theatrical talent?
📧 Reach out at theatrical@productions-plus.com

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Nationwide Representation: Union & Non-Union Projects https://www.productions-plus.com/blog/talent/commercial-modeling/providing-top-tier-talent-for-union-and-non-union-projects/ Fri, 06 Sep 2024 18:22:50 +0000 https://www.productions-plus.com/?p=13845 Did you know that Productions Plus represents Actors and Models across the nation? With our nationwide reach, we are proud to be a SAG-AFTRA franchised talent agency that books performers for both union and non-union projects. No matter where your project is located, our experienced team has the expertise to provide you with top-tier talent...

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Did you know that Productions Plus represents Actors and Models across the nation? With our nationwide reach, we are proud to be a SAG-AFTRA franchised talent agency that books performers for both union and non-union projects. No matter where your project is located, our experienced team has the expertise to provide you with top-tier talent that fits your needs.

A Wide Range of Talent for Every Project

Our diverse roster of performers includes actors and models of all ages, backgrounds, and experience levels. Whether you’re casting for a national TV show, a local commercial, an industrial film, or a print campaign, Productions Plus has the right talent to bring your vision to life.

In addition to traditional on-camera roles, we also specialize in voice-over (V/O) and print modeling. Our performers can be found in national commercials, print ads, films, industrials, and more. From starring roles to background extras, our talent has the versatility to shine in any project.

Union and Non-Union Work: We Handle It All

As a SAG-AFTRA franchised agency, Productions Plus is equipped to handle both union and non-union projects. This means we can provide you with the flexibility and expertise to navigate the complexities of union guidelines, ensuring a smooth process for all your casting needs. Whether your project is a large-scale national campaign or a smaller local shoot, we’ve got you covered.

Talent Representation from Coast to Coast

Productions Plus operates from offices in Michigan, Texas, and California, but our reach extends far beyond these states. With a nationwide network, we are able to connect clients from all over the U.S. with the best talent for their projects. Whether you’re working on a production in Los Angeles, Dallas, Detroit, or anywhere in between, our agents are ready to help you find the perfect fit.

Ready to Elevate Your Next Project?

At Productions Plus, we take pride in providing our clients with the highest quality talent and personalized service. Our agents work closely with you to understand your unique needs and match you with performers who will bring your creative vision to life.

If you’re ready to take your next project to the next level with top-tier talent, reach out to us for a consultation. Let’s talk about how Productions Plus can support your success.

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Modeling Tips & Advice from Veteran Agent Marsha Bassi https://www.productions-plus.com/blog/talent/modeling-advice/modeling-tips-advice-veteran-agent-marsha-bassi/ Tue, 26 Jun 2018 18:14:46 +0000 https://productionsdev.wpengine.com/?p=3553 Veteran agent, Marsha Bassi, who has represented models for 34 years, sits down with us to share her tips and advice for those seeking modeling agency representation.

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Veteran agent, Marsha Bassi, who has represented models for 34 years, sits down with us to share her tips and advice for those seeking modeling agency representation.

When and how did you become an agent for models?

Well, it was a complete fluke! Being a talent agent was not on my radar as a career path. I actually had a business background, and wanted to be a CPA. At the time I really needed a job, and applied at another local agency. They hired me as a temporary secretary to an agent. They liked my work, and offered me a permanent position working for four other agents. I worked there for two years. I was then offered an assistant’s position to an agent at Affiliated Models. I ended up working for two print agents, and when one of them left, I was offered the print position. I worked side by side with Ricka Fuger, and learned the print business. So I guess that makes sixteen years at Affiliated Models, nine years at The Talent Shop, and now almost nine years at Productions- Plus!

What’s the biggest change in modeling that you’ve seen over the course of your career?

The digital age. Printed comp cards are almost all gone, as are actual portfolios and tear sheets. Now my talent carry around Ipads with their portfolio loaded digitally not the big black folders that everyone used to have to lug around.

The other big shift I’ve witnessed is how much more inclusive brands are trying to be. Ethnic diversity is huge! It used to be that everyone wanted the tall, amazonian blondes… to represent everything! Now blondes are the minority.

What types of jobs do you book on a regular basis?

Print and video, but really my emphasis is always on print. We have two theatrical agents at P+, so they usually handle our on camera bookings. Detroit is the Motor City, and thus we do a lot of commercial print, especially lifestyle shoots with cars. We also do online catalogue shoots for national companies that are based in Michigan. I also book some live fashion jobs, which include runway or presenting clothes for an audience, designer or retailer.

What’s been the booking you are most proud of?

That’s hard one. There have been so many over the years. Recently, I want to say Shinola. They have been doing a lot of work/shooting here in Detroit but historically, they bring most of their models in from New York. So, when I get a talent approved, it’s very exciting for me. The brand has a huge national following, and when I tell the talent that their booking is with Shinola, I can hear the excitement! I’m having fun building that account.

What’s the most common mistake you see new models making?

Paying a lot of money for photos before getting the advice of a talent agent to even see if you are even marketable! I would prefer talent sent me current headshot and full length digitals before booking a session with a photographer. Also new models need to remember to include their stats. I want to know height and clothing size range when assessing potential talent. I also wish more people were smiling in their headshots.

If I like a model’s digitals I’ll bring them in to further assess their look. Some people are more high fashion while others should focus on commercial print. Most photographers are only good at shooting one style, and once I’ve met you in person, I can recommend who to shoot with and what types of looks to go after. Of course some talent can overlap categories, but this way you are not spinning your wheels or spending more money than you need to.

What fact or idea do you wish all models knew?

Do your homework. There’s so much information online. I used to have young models buy Marie Anderson’s book on modeling but a lot of that is obsolete. I have recently directed talent to watch to watch runway shows in NY (you can find them on youtube) and go to the magazine rack to see what kind of work is out there. I want talent to get a feel for what type of people are being booked and what aesthetics are popular.

Agents don’t have a ton of time to explain the industry, so come in armed with as much research as you possibly can. You’d do that for a job interview, so why not for a meeting with an agency?

What tools do new models need to break into this business?

These days you need really great pictures! I see it time and time again, that the talent with wonderful pictures are chosen. It’s hard to define a good picture but we need a really clear image of who you are. Don’t cover yourself with hats, hair or big jewelry. Clothing should just be simple and plain. I’m not selling your clothing, I’m selling you! I tell my talent to wear muted colors that don’t steal focus. Honestly, the saying “less is more” is very true. Don’t glam it up, girls that do that don’t get work, because clients can’t see through all the makeup. They think you are hiding something. Show yourself and your natural beauty. There are very few live auditions anymore, so you don’t get to sell yourself in the audition room. The talent pictures are your first and sometimes only introduction to a client.

What’s a red flag for anyone new to the industry?

When a so called agency asks you as the talent to pay money to be with them. A legitimate agency does not charge you to register with them. Also be careful if an agency insists you shoot with a certain photographer, that probably means they are getting a cut. They should only make money when they get you a booking/job.

What type of new talent are you currently scouting for?

Ethnically ambiguous. It’s a term used a lot in the print world but basically, it’s someone who could be of multiple backgrounds, you can’t clearly define their heritage. Fashion is loving that. More than ever, ethnic talent is needed, and I’m always scouting for new interesting faces.

If you are interested in submitting to be represented by our agency, please join our database.

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